Would you eat a hamburger or a chicken nugget made of meat grown in a laboratory?
Joshua Tetrick, co-founder and CEO of JUST, is betting that you will. The San Francisco-based company has been producing and selling non-animal versions of food, like mayonnaise, since 2013, and it's raised more than $310 million in venture capital.
Tetrick and his team have created products like Just Mayo by identifying plant-based alternatives to common animal products, like eggs, using a combination of lab experiments and machine-learning.
JUST is one of a handful of tech companies working to disrupt the meat production industry.
While many of its competitors are pursuing better plant-based meat substitutes, JUST is pushing ahead with so-called "clean meat," or lab-grown animal tissue that requires no farming, no feeding of livestock, and no slaughterhouses. Only a single sample from a single animal that's duplicated endlessly.
JUST and companies like it are poised to disrupt the livestock industry. So established players are turning to the government to help protect their turf.
Produced by Zach Weissmueller. Camera by Alex Manning.