Join us in Columbia, SC, March 26-28, 2026!
If you’ve ever refreshed your KDP dashboard or sales page hoping to see a spike in sales… this episode is for you.
In this episode, Alexa walks through the hard-earned lessons from selling books, programs, conferences, products, and services—and why sometimes sales soar… and sometimes they completely stall.

Whether you’re an author, editor, publishing professional, or creative entrepreneur, this episode will help you diagnose what’s actually going wrong—and what to fix first.

In This Episode, Alexa discusses:1. Why Sales Stall (Even When You’re Doing “All the Things”)2. The Messaging Mistake That Costs You Sales3. The Danger of “Panic Marketing”4. Viral Doesn’t Equal Valuable5. Social Media Is Not a Sales Tool6. The Missing Link: A Clear Conversion Path7. Collaboration as a Growth Multiplier
Key Takeaways

• Your sales problem is almost never your talent.
• Clear messaging matters more than constant promotion.
• Viral visibility doesn’t equal qualified leads.
• Social media builds trust—email converts.
• You need a defined path from discovery to purchase.
• Collaboration multiplies reach faster than solo growth.
  
  

Resources MentionedWomen in Publishing Summit Live (WIPCON)
https://womeninpublishingsummit.com/columbiaWomen in Publishing Summit (Virtual Event)
https://womeninpublishingsummit.com

Publishing and book marketing advice.