The Rebellious Leader™

Mills sits down with Caroline Copp, Pilates teacher turned online business strategist, who went from running two physical studios to building a membership that actually made money — and now helps other wellness practitioners do the same. This one's packed with hard-won lessons on why wellness experts resist niching, what "charging properly" really means, and how to stop being the best-kept secret in your industry.

• What Made a Successful Studio Owner Walk Away
• Why Your First Online Offer Probably Won't Work (and That's Fine)
• Why Wellness Experts Resist Niching (and How to Get Past It)
• What "Charging Properly" Actually Means in Wellness
• How to Go From Practitioner to Recognised Expert
• What Success Really Looks Like (No Sunday Night Dread Required)

• Come say hi on Instagram @mills_gray — DMs are always open
• Find Caroline on Instagram: @carolinecopp DM her for her free training — it's just dropped and it's worth having.

Detailed show notes: https://www.millsgray.com/how-to-scale-a-wellness-business-online-niching-pricing-and-building-freedom-with-caroline-copp

In this behind-the-scenes episode of Soul Leaders, Mills gets personal. She shares the story behind the front cover reveal of her upcoming book The Rebellious Leader, takes you inside an in-person client day focused on beliefs and behaviour change, and walks you through a practical audit for stepping into the next version of yourself in business.

This one's less strategy, more substance.

1. Behind the Scenes: The Rebellious Leader Book Cover Reveal
2. Why Business Growth Requires an Identity Upgrade (Not Just a New Strategy)
3. How to Use NLP to Shift Limiting Business Beliefs
4. Listener Audit: Who Are You Becoming in Business?

Come say hi on Instagram @mills_gray — DMs are always open

The Rebellious Leader by Mills Gray, launching 21st July. Pre-order on Kindle now. https://www.amazon.co.uk/dp/B0H27BPK2L?kuid=f60b73a6-d83b-4a73-ba73-f60431e8cc74-1779696498&kref=01VcfDtnuia4

Detailed show notes: https://www.millsgray.com/how-to-upgrade-your-business-identity-and-stop-letting-old-beliefs-keep-you-stuck/

If you know what to do but you're not doing it, this episode is for you. Mills digs into the subconscious patterns running your business decisions, why high-achieving women keep recreating the same problems no matter how many times they tweak their strategy, and how NLP helps you finally see what's actually going on under the hood.

No fluff. No frameworks. Just the real conversation most business coaches won't have with you.

1. When Business Strategy Problems Aren't Actually About Strategy
2. The Real Reason High Achievers Keep Hitting the Same Walls
3. Three Things NLP Reveals About Your Business Behaviour
4. Listener Audit: What Pattern Is Running Your Business

1. Come say hi on Instagram @mills_gray — DMs are always open

1. The Rebellious Leader by Mills Gray, launching 21st July. Pre-order on Kindle now: https://www.amazon.co.uk/dp/B0H27BPK2L?kuid=f60b73a6-d83b-4a73-ba73-f60431e8cc74-1779696498&kref=01VcfDtnuia4

Detailed show notes: https://www.millsgray.com/why-your-business-strategy-isnt-the-problem-and-what-actually-is/

Is your content starting to sound like everyone else's? In this episode, Mills calls out the uncomfortable truth about AI-generated content, why it's flattening your marketing, and exactly what to do to make your content unmistakably yours again.

AI is brilliant. Mills uses it. But handing your voice over to a robot is costing you clients, and this episode is the wake-up call you didn't know you needed.

Using a genuinely funny story about laying a patio, a sauna, and a very agreeable ChatGPT, Mills breaks down why AI-generated content all sounds the same, what you're actually giving away when you feed your frameworks into it, and the three things that will make your marketing stand out again.

1. Come say hi on Instagram @mills_gray — DMs are always open
2. Join the community: Facebook group Mind Your Mindset

For full show notes head over to https://www.millsgray.com/why-ai-is-making-your-marketing-content-boring-and-how-to-get-your-voice-back/

What if the thing holding you back from more visibility in your business isn't your strategy — it's your mindset? This week I'm joined by Pippa Goulden, founder of The PR Set and one of the most no-nonsense voices in the PR space. We get into why PR is one of the most underused tools for female founders, how to build genuine authority without paying a PR agency thousands, and why sending that pitch email is almost always worth it.

This one is packed with practical insight and a few uncomfortable truths.

1. What Is PR and Why Does It Beat Social Media for Building Trust?
2. Why Most Female Founders Underestimate Their Own PR-ability
3. Getting Known for Something: How to Find Your Positioning
4. The Non-Glossy Truth About Building PR Momentum
5. Quickfire: Pippa's PR and Visibility Hot Takes

1. Instagram: @pippa_the.pr.set
2. Work with Pippa: theprset.com

1. Instagram: @mills_gray
2. Join the community: Facebook group Mind Your Mindset
3. Website: millsgray.com

Read the full show notes at https://www.millsgray.com/how-to-get-known-pr-authority-and-visibility-for-female-founders-with-pippa-goulden/

Your clients don't always need months to say yes. Sometimes they just need the right content, a clear path, and a version of you that's ready to receive them. In this episode, I'm breaking down exactly how I signed a client to six months of consultancy within two days of her finding me and what that means for your business.

This week on Soul Leaders, I'm digging into one of the most misunderstood topics in the online business world: why clients take so long to say yes and what you can actually do about it. I share a real client story, three practical levers for collapsing time, and a five-question audit to get you thinking differently about your sales process and your capacity.

1. Come say hi on Instagram @mills_gray — DMs are always open
2. Join the community: Facebook group Mind Your Mindset

Your Five-Question Business Audit: https://millsgray.kartra.com/page/podcastaudit

Read the full show notes at https://www.millsgray.com/how-to-get-clients-to-say-yes-faster-collapsing-time-in-your-business/

Mills is back with a short, sharp solo episode that hits differently. Fresh from a live event near Brighton, she shares the moment she declared her most audacious goals in a room of 60 business owners and the full-body physical reaction that stopped her in her tracks. This one is about identity, visibility, and what your nervous system is really telling you when it gets loud.

• What Happens in Your Body When You Say a Big Goal Out Loud
• Why Visibility Isn't Just About Being Seen
• Declaring an Identity vs Sharing a Goal
• Why Your Clients Freeze Before Going Visible
• Goal-Setting Audit: Questions to Sit With

• Come say hi on Instagram @mills_gray — DMs are always open
• Join the community: Facebook group Mind Your Mindset

If you've ever wondered why your content gets crickets, or why the enquiries you do get never quite feel like the right fit — this episode is for you. Mills digs into one of the most common (and quietly damaging) patterns she sees with service-based business owners: messaging that's so broad it speaks to nobody.

This is not about niching down in the traditional sense. It's about getting specific enough that the right person stops scrolling and thinks, that's me.

1. Why Your Messaging Is Vague (Even When You Don't Mean It to Be)
2. How to Write Messaging That Actually Attracts the Right Clients
3. Your Messaging Audit

1. Come say hi on Instagram @mills_gray — DMs are always open
2. Join the community: Facebook group Mind Your Mindset

This week I'm joined by Tim Hayes -- coach, former City boy, ex-crack addict, and one of the most honest and compelling people I've had on this pod. Tim helps coaches, entrepreneurs, and high achievers dismantle the mental noise that keeps them stuck, anxious, and suffering far more than they need to. We get into his wild backstory, his pivot away from business strategy coaching, and the Ayahuasca ceremony that changed everything.

If you've ever made the money, hit the goals, done all the things -- and still felt like something was off -- this episode is for you.

• Come say hi on Instagram @mills_gray — DMs are always open
• Find Tim and connect with his work via Instagram @timhayes.coach

Are you adjusting yourself for certain clients without even realising it? Not in an obvious, dramatic way but the small stuff. The cancellation fee you didn't charge. The message you answered first because you knew there'd be "a thing" if you didn't. The boundary you softened because you didn't want to seem rigid.

In this solo episode, Mills gets into something that rarely gets talked about in the online business world: how the wrong-fit client doesn't just cost you time and energy they cost you yourself. And that is expensive in ways that don't show up on a spreadsheet.

• The "override pattern" what it is, why it happens, and what it's actually pointing to
• The adjustment tax: the hidden energy cost of becoming a different version of yourself for specific clients
• Why responding instead of leading shifts the power dynamic in your client relationships
• How to audit your client base to identify who brings out your best work
• The structural fixes that stop the wrong-fit dynamic from building in the first place

• Come say hi on Instagram @mills_gray — DMs are always open
• A full audit to your inbox: https://millsgray.kartra.com/page/podcastaudit