The Rebellious Leader™

Grab your coffee and settle in for a funny (and slightly cringe) story about what happens when tech goes absolutely mental during a launch! I'm sharing the blow-by-blow account of my recent private podcast launch where everything that could go wrong, did go wrong - whilst I was at the spa being slightly smug about my automated systems. If you've ever had tech gremlins derail your perfectly planned launch, this episode will make you feel so much better about the chaos!

The CEO Mindset During Crisis

• Being a CEO means letting shit break sometimes and knowing how to fix it quickly
• The difference between being chilled/in control vs. being glued to your laptop during launches
• Why occasional chaos doesn't mean your strategy is wrong
• The power of bouncing back without letting tech fails define your business

The Honesty vs. Performance Dilemma

• Choosing to be human and responsive instead of performative
• My decision to send that fourth email acknowledging the elephant in the room
• Why transparency often works better than pretending nothing happened
• The relief of just saying "Sorry, I'm not stalking you - tech issues!"

Lessons from the Chaos

• Discovered that editing a live Kartra sequence has consequences (4 years of using it and didn't know!)
• Private podcast platform differences between Apple and Spotify
• The importance of testing everything, even when you think you know your systems
• Sometimes you need a "humble tech pie" to keep you grounded

If you'd like access to the private podcast that caused all this drama (and learn about selling what they want vs. what they need), DM me "private podcast" on Instagram @mills_gray and I'll send you the link!

Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/when-tech-goes-wrong-during-a-launch-and-why-its-not-the-end-of-the-world/

Grab your coffee and get ready for a vulnerable conversation about one of the hardest decisions in business - knowing when to stop something that isn't working, even when it disappoints people you care about. I'm sharing the real story behind cancelling my Rewild retreat this year, the emotional and strategic process behind that decision, and why sometimes the most powerful move a CEO can make is changing direction. If you've ever felt that niggle about an offer that just doesn't feel right anymore, this episode is for you.

Recognising When Something Isn't Aligned

• Body awareness: checking for expansion vs contraction with each offer
• That persistent little voice on repeat that you keep ignoring
• When you're not "lit up" as a Generator - massive warning sign
• The difference between strategic challenges and misalignment

The Strategic Side of Pivoting

• Having financial systems in place (separate bank account for retreat deposits)
• Proper terms and conditions (Lucy Legal templates recommended)
• Not leaving gaps - knowing what you want to pivot TO, not just away from
• Building flexibility into your business model to allow for pivots

Signs From the Universe

• My in-person business event sold out quickly and made similar profit to the whole retreat
• When you make aligned decisions, opportunities flow more easily
• The difference between pushing through versus moving with the flow

Check In With Your Current Offers:

• Go through each event/offer and notice: expansion or contraction in your body?
• Circle anything that makes your energy drop when you think about it
• When did you last push through despite your intuition saying no?

Assess Your Business Flexibility:

• Do you have enough diverse offerings to allow for pivots?
• What upcoming events feel heavy rather than exciting?
• Have you built financial cushions for potential changes?

Trust Your Internal Guidance:

• What would it look like if you trusted your inner compass as much as your strategic planning?
• Are you familiar with your Human Design and how it guides decisions?
• What's that persistent little voice been trying to tell you?

Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/the-power-of-pivoting-when-something-doesnt-feel-right/

Pour yourself a coffee and settle in for this incredibly honest conversation with Sophie, where we dive deep into her ADHD diagnosis journey, how she's built a business that actually works WITH her brain rather than against it, and why being bold enough to repel the wrong clients has transformed everything. If you've ever wondered how to create structure while maintaining the freedom to pivot, or how to build a team that supports your unique way of working, this episode is exactly what you need.

In this value-packed conversation, we explore:

The ADHD Discovery Journey:

• How Sophie's diagnosis came through her daughter starting school, not the other way around
• Why high-achieving women often get missed in ADHD diagnosis
• The burnout cycles that started in childhood and how they make sense now
• How corporate structure actually worked better for her ADHD brain than entrepreneurship initially

Building a Business for Your Brain:

• Why having too big a team (5-6 people) felt like "turning the Titanic" when she wanted to pivot
• The difference between freelancers vs. employees and why she made the switch
• How to find team members who thrive on your "structured sporadicness"
• Creating systems that allow for spontaneity and gut-driven decisions

The Mastermind Journey:

• Sophie's evolution from ads manager to business strategist
• Why she was frustrated only being able to influence the ads piece of people's businesses
• The creation of both Mastermind and Mini Mind programs (launched simultaneously!)
• How done-for-you ads removes friction so clients can focus on building their systems

Being Bold in Business:

• Moving beyond just sharing knowledge to sharing herself
• Why deep connection and small numbers matter more than scale
• The real cost of networking and social events for neurodivergent entrepreneurs
• How authentic branding reflects the "beautiful chaos" of her mind

Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/from-adhd-burnout-to-business-success-building-a-team-that-works-with-your-brain-not-against-it-with-sophie-griffiths/

Grab your coffee and settle in as I take you behind the scenes of my three-day private podcast launch! From why I chose a podcast format over traditional webinars to how I managed to get 150+ sign-ups whilst sipping gin and tonics in Portugal, I'm sharing all the juicy details. If you've been wondering about launching without having everything perfect first, this episode is going to be a game-changer for you.

As I record this, I'm expecting to hit my stretch goal of 170 sign-ups for the private podcast - and yes, most of this happened whilst I was away on holiday!

In this behind-the-scenes episode, I explore:

Why I chose a podcast format over traditional webinars

• How consumer preferences should shape your content strategy
• Why I stick to what works for me and my audience
• Lessons learnt from my successful 12-day Christmas podcast series

The power of selling first, creating later

• Why waiting for perfection kills momentum and cashflow
• Real client example: How one of my four-month clients sold her entire programme before creating it
• The danger of investing in platforms like Kajabi before validating your offer

How I launched whilst on holiday

• Setting up systems for complete automation
• My first experience using Facebook ads for a free event
• Getting crystal clear on sales messaging for both organic and paid strategies

Active listening as your content goldmine

• How 80% of my content ideas come from client conversations
• Real inspiration: The postnatal Pilates instructor who changed everything by shifting her messaging
• Turning client challenges into lead magnets and programmes

• My 12-day Christmas podcast series
• Facebook ads strategy for free events
• Private podcast setup and automation systems

Come into my DMs on Instagram @mils_gray and tell me what you think - I want to know your answers to those audit questions!

If you're looking to launch seamlessly and have people signing up whilst you're literally drinking gin and tonics on the beach, I have spaces available:

• Four-month container - perfect timing to prep before summer and smash into autumn
• 30-day sprint - for quick momentum building (one space available as I record this)

Grab your coffee and join me today as I dive into a slightly divisive topic – the infamous 10K months! If you've been feeling frustrated about hitting a plateau in your business revenue, this episode is exactly what you need. Did you know that 68% of service providers hit a revenue plateau between 2K-4K per month and stay there for years? I'm sharing how to bridge that gap without working more hours or getting more clients.

I currently have ONE space left for my 30-day CEO Scale Sprint! If you're ready to transform one key area of your business in just 30 days, this opportunity has your name on it. I'm also taking on new 4-month clients now, which means you'll get support both before and after the summer holidays.

In this value-packed episode, I explore:

• The four crucial shifts that took me from struggling at 3-4K to consistently hitting high cash months
• Why working harder isn't the answer to breaking through your revenue ceiling
• How to create systems that allow you to work less while earning more
• The importance of transitioning from reactive to strategic marketing
• Real examples of how these shifts transformed my clients' businesses

Shift #1: From Generalist to Specialist

• Why generic messaging like "business coach helping female entrepreneurs" attracts vague, uncommitted leads
• How to get crystal clear on exactly who you serve and what problem you solve
• Success story: How a social media manager went from hustling at 3K months to having a waitlist and raising her prices by specializing in working with wedding photographers

Shift #2: From Package Pricing to Value-Based Pricing

• The ceiling you hit when charging based on deliverables (6 coaching calls, 10 social media posts)
• Why selling transformation instead of time creates premium pricing opportunities
• How this approach allows you to work with better clients, charge more, and work less

Shift #3: From Manual to Scalable Systems

• Why 90% of businesses have subpar onboarding processes
• How inconsistent client experiences don't represent premium services
• The importance of streamlined, automated processes at every touchpoint
• How proper systems prevent buyer's remorse and make you look "super profesh"

Shift #4: From Reactive to Strategic Marketing

• Why "winging it" with your content doesn't work for bigger cash months
• The value of planning your content while leaving space for responsiveness
• Creating a deliberate approach that consistently brings ideal clients to you
• Building trust before selling through strategic frameworks

1. Identify where your current messaging might be too generic
2. Calculate the actual value your services create for clients
3. Identify your biggest time drains in your current sales process
4. Choose primary and secondary marketing channels and create a plan

If you're ready to get higher cash months, sort out your content, improve your lead generation, create stacked offers that serve clients at different stages, and implement CEO planning that makes business fun and easy – I'm your girl!

Come say hi on Instagram @mills_gray and let me know which shift resonated most with you.

Remember, as I always say: The journey from 4K to 10K isn't about working more hours – it's about making specific shifts in your business that create exponential results!

Grab your coffee and join me today as I dive deep into something close to my heart – the business beliefs that might be keeping you plateaued (not stuck – I avoid that word!). If you've been feeling frustrated or like you're on a hamster wheel going nowhere despite doing "everything right," this episode is exactly what you need.

I'm launching something new for those who want support but aren't ready for a longer commitment – The CEO Scale Sprint! This focused 30-day intensive is where we'll transform one key area of your business together. Beta price of £495 (increasing to £695 in March) with just 3 spaces available.

In this value-packed episode, I explore:

• Why keeping prices low doesn't make you accessible – it makes you exhausted
• How to shift from "more content" to "more connection" in your marketing
• Breaking free from the "same-same" trap of offering what everyone else is offering
• The power of differentiating yourself through your unique skills and experience
• Real stories of transformation from my clients who shifted their perspectives

On Pricing:

• From: "I need to keep my prices low to be accessible"
• To: "My high-value service deserves high-ticket pricing"
• Real example: How understanding the ripple effect of your work (like improving a client's marriage!) can transform how you price your services

On Content Creation:

• From: "More content equals more clients"
• To: "More connection equals more clients"
• My strategy: Creating content that starts conversations rather than just posting links
• Success story: How my client shifted from "link in bio" to "sell by chat" and immediately saw conversions

On Differentiation:

• From: "I need to offer what everyone else in my industry is offering"
• To: "My different is my superpower"
• Case study: How a web designer leveraged her psychology background to create unique packages that attracted her dream clients

• My digital program: Stand Out and Rise
• The 30-day CEO Scale Sprint
• "Sell by chat" strategy

• Come say hi on Instagram @mills_gray
• Join the community: Facebook group Mind Your Mindset
• Website: www.millsgray.com

• Identify beliefs that might be holding you back in your business
• Ask yourself: "What if the exact opposite was true?"
• Test one opposite belief for 30 days and track your results
• Share your perspective shift with me on Instagram for accountability and support

Remember, as I always say: The reality is that most things keeping us plateaued aren't external – they're the beliefs we hold within our subconscious.

Grab a cuppa and join Mills and Bec Haydon as they dive deep into Bec's fascinating journey from performer to mindset coach. This conversation explores how Bec's business has evolved, especially after becoming a mum, and reveals her powerful approach to boundaries, intentionality, and balancing personal life with entrepreneurship.

Bec has two brilliant launches coming:

• The NLP School - Disrupting the NLP industry with an innovative approach designed specifically for business owners
• A longer "mini mind" programme - Launching April 8th, bridging the gap between Beckie's membership and one-to-one coaching options

In this value-packed conversation, Mills and Bec explore:

• Bec's evolution from "being the business" to creating intentional boundaries
• Her journey from performer to entrepreneur and the identity challenges that came with it
• How motherhood transformed her approach to work-life balance
• The surprising origins of her entrepreneurial path (from LinkedIn to Instagram!)
• Why she's passionate about disrupting the NLP industry with her new school

On Business Identity:

• Bec's early years when "the business was me" and working was her passion and escape
• The powerful moment when her mindset coach asked: "If you put Bec in the business in a box and on a shelf, who would you be?"
• How returning to the UK from Australia helped her rediscover life outside of work

On Intentional Boundaries:

• Why Bec moved from "last minute Haydon" to intentional planning
• How she structures her business week now (including no WhatsApp on Fridays!)
• The fluid approach to boundaries as a mum while still delivering exceptional client support

On Finding Her Path to Entrepreneurship:

• Her surprising start with a LinkedIn campaign targeting corporate women
• The COVID pivot that led her to discover the online entrepreneur space
• Evolution from "Visibility Queen" helping entrepreneurs show up on Instagram to deep mindset work

On Business Systems:

• Why ClickUp is the one system Bec couldn't live without
• Her unique approach: "I don't care if I'm not using it 'properly' - it works for me!"

On Personal Revelations:

• Bec background as a professional performer and how it shaped her
• The struggle to find her own identity after years of playing characters
• Her guilty pleasure: watching vlogs and "romanticising experiences"

• Follow Beckie on Instagram @rebeccahayden for daily insights and to learn more about her upcoming launches
• Check out The Subconscious Expert podcast for more mindset wisdom https://pod.link/1500633637

NLP School Waitlist : https://www.rebeccahaydon.com/nlp-waitlist

7 Ways to Rewire Your Mind to 7 Figures : https://www.rebeccahaydon.com/7stepsto7figures

Instagram : https://www.instagram.com/_rebeccahaydon_/

• Website : https://www.rebeccahaydon.com

Remember, as Beckie would say: "Be intentional with what you're doing and how you're doing it" - this approach transforms both business and life!

Grab your coffee and join me today as I tackle one of the most common challenges I see with service providers: creating content that gets engagement but doesn't convert to sales! If you're pouring your heart into marketing, getting lots of likes and "this is so helpful" comments but hearing crickets when it comes to actual inquiries or sales, this episode is exactly what you need. I'm diving into the crucial difference between content that builds awareness and content that generates real sales conversations.

I'm creating a FREE 3-day private podcast challenge called "Sell What They Want" starting May 21st! This isn't hosted on my regular Soul Leaders platform - it's a special private podcast experience where I'll dive much deeper into transforming your content strategy for actual sales. Sign up using the link in the show notes to get access! https://millsgray.kartra.com/page/SWTW

In this value-packed episode, I explore:

• Why posting valuable content alone isn't enough to generate clients
• The "crickets to clients trap" and how to identify if you're stuck in it
• The significant difference between content that gets engagement versus content that generates sales
• How to create strategic conversation starters instead of just information dumps
• Mapping a clearer path from content consumption to purchasing

• Why giving away too much value can actually prevent sales
• How to audit your current content strategy
• The problem with disconnected sales posts that feel awkward
• Why hope is not a strategy for converting followers to clients

• Examples of posts that activate buying conversations vs. just providing information
• How to transform "magazine article" style content into dialogue
• The dating analogy: why you shouldn't give everything away upfront
• Creating natural openings for potential clients to reach out

• The 3-step framework that removes friction from your sales process:

1. Create strategic content designed to start conversations
2. Directly engage with potential clients in those conversations
3. Offer a solution

• Hello Audible - The platform I'm using for my private podcast (link in show notes)
• "Sell What They Want" 3-day challenge - Starts May 21st (sign up link in show notes)
• My Content Spider Web Strategy (mentioned as being covered in the challenge)

• Come say hi on Instagram - I love sending voice note responses to your questions!
• Share this episode to your stories and tag me for a happy dance!

• Audit your recent content using the questions I provided
• Identify if you're stuck in the "crickets to clients trap"
• Transform one of your information-only posts into a conversation starter
• Sign up for the FREE 3-day "Sell What They Want" challenge https://millsgray.kartra.com/page/SWTW
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Remember, as I always say: Creating content that gets likes is great, but creating content that converts is what builds your business!

Grab your coffee and join me today as I dive into "The Expert Disconnect" - that moment when your expertise actually creates a gap between you and your ideal clients. If you're creating amazing offers that aren't selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they're speaking a different language than their audience!

I'm launching a FREE 3-Day Private Podcast Challenge called "Sell What They Want" starting May 21st! This challenge will walk you through my three-part framework for repositioning your offers so they sell without compromising your expertise or integrity. https://millsgray.kartra.com/page/SWTW

In this value-packed episode, I explore:

• Why being too much of an expert can actually harm your sales
• The "Expert Disconnect" trap that affects almost every business owner
• How to bridge the gap between your expert knowledge and what clients actually search for
• Why technical language might be repelling your ideal clients
• Real examples of offer positioning that converts versus expert jargon that confuses

On The Expert Disconnect:

• Why your deep expertise can make it harder to sell (counterintuitive but true!)
• The five signs you've fallen into the Expert Disconnect trap
• My real client example: The nutritionist using terms like "optimising metabolic function" when clients were searching for "how to stop feeling bloated"

On Offer Positioning:

• The striking difference between technical language and client-focused language
• Why adding more bonuses isn't the solution (and what actually is)
• How to audit your current marketing for expert disconnect issues

On The Free Challenge:

• Day 1: Understanding the Expert Trap
• Day 2: Creating the Bridge Offer
• Day 3: Conversion strategies that work

• Sign up for the FREE "Sell What They Want" 3-Day Private Podcast Challenge (starts May 21st) https://millsgray.kartra.com/page/SWTW
• My 30-day Sprint Program (mentioned as a client success case) https://docs.google.com/document/d/1iQoSFRLkWUA8WzL5_VGgk1xRg7PEvzc5-h80lUKqSGY/edit?usp=sharing

• Come say hi on Instagram (mills_gray)
• Website: www.millsgray.com

• Audit your website, sales pages and social content for expert language
• Look for technical terms that might confuse potential clients
• Check if you're focusing on methodology instead of client outcomes
• Sign up for the free challenge to transform your offer positioning

Remember, as I always say: The deeper your expertise, the harder it can be to sell - but only if you don't bridge the gap!

Grab your coffee and join Mills today as she wraps up this month's theme on magnetic marketing. If you've ever found yourself in that uncomfortable "please buy from me" energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying "Hell yes, I'm in!"

Last chance to grab the beta offer for the digital product "SOAR: Stand Out And Rise" at £100 off! Price increases after Friday, April 25th.

https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing

In this value-packed episode, Mills explores:

• Why "hope is not a strategy" in business
• The problem with random selling and why it creates feast or famine cycles
• How to shift from convincing to attracting your ideal clients
• Creating a natural sales framework based on buying momentum
• Why high-quality clients sense desperation and how it repels them
• The importance of strategic content sequencing to build momentum

• Why the desperate "please buy from me" energy pushes dream clients away
• The difference between selling to people versus helping people buy
• How authenticity attracts the right clients more effectively than desperation

• Why randomly posting about offers without context doesn't work
• How to create content that builds natural buying momentum
• The importance of "sorting" for ideal clients rather than convincing everyone

• Her background in sales and why that didn't automatically translate to success
• Common pitfalls she experienced: discounting out of nervousness, taking misfit clients
• How shifting from scarcity to abundance transformed her business

• SOAR: Stand Out And Rise digital product (special beta pricing ends April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing
• Previous April episodes on magnetic marketing
• Guest expert episode with Ray Dodd S6 Ep 16

• Share your answers to Mills' audit questions about your current sales process
• Let Mills know your thoughts on the episode

• Audit your current conversion rate from discovery calls
• Evaluate how much of your content leads to clients
• Check if you have a systematic follow-up process
• Assess if you have a clear pathway for clients

Remember, as Mills says: "Hope is not a strategy—it's a recipe for inconsistent income, energy-draining clients, and a business that feels heavy and not fun."