I sit down with Lee Rowley, the founder of Cage Free Marketing Copy.
It is so important as an entrepreneur that you can talk about your business effectively. This means being able to reflect your value with authenticity and enthusiasm. Lee is a master copywriter, and he has some great insights on how you can achieve this and build your business’s brand voice.
Here are some key takeaways from our conversation…
If you sound like everyone else, the only thing that distinguishes you is that you are willing to work cheap. I mean, who wants to be known for that, right? It’s so important that you find what makes you unique as a business, as a person, and put that front and center.
The goal with promotional writing is to build a connection. The misconception here is that the goal is always to get to the sale, and that isn’t going to create a long-term customer base. Connection and trust between you and your customers equals sustainable business.
I love that Lee calls himself a copybrander instead of a copywriter, because his goal is to help build trust in a brand. This kind of work is much needed, because people are becoming very cynical towards online businesses and online marketing, so trust is the most important thing to have.
And one of the really valuable things Lee talks about is how to begin crafting your message. He talks about getting clear on your why, getting clear on your story, and determining where your story and your customer’s story meet.
And lastly, we talk about how everyone should be a brand, regardless of what you are doing. When you are hiding yourself from the world, you are depriving the world from you. And building a brand isn’t necessarily about building a persona, it’s about going back to your essence as a person and amplifying that.
Such profound wisdom shared by Lee, and I hope you got some stuff that you can bring into your business.
I will be doing more interviews in the future, so that is something to look forward in the future. I think they are cool. And until next time it is time for you to go forth and be the bold, daring, courageous, reckless entrepreneur that you were meant to be and I will see you next week.