Time to reset  our goals; Serge will put his phone down and Shelley will find a way to do something nice for someone every day.

Hot tip: Guidelines on how much budget a company should have for recruitment advertising

Recruitment Insights:

We all know how powerful Influencers can be for a brand, this could be the year we see Influencers become part of TA

Meetings are expensive and exhausting; preventing us from getting real work done! Join the Shopify rebellion and quit holding senseless meetings. 

LinkedIn is test driving a new product to get more data on you. Grab the popcorn and watch how this plays out

Author of the best book ever written on the subject of employer brand, Talent Chooses You and the creative genius behind EmployerBrandLabs and our favourite guest, James Ellis joins us for an update on the world of what people want to know if they are going to change jobs.

• Employment Brand is to Recruiting as Marketing is to Sales  

• Discount Tire delivers top marks for how to communicate Why Work Here

• Social media mis-steps; most companies still post vague, lifeless phrases - so its not too hard to look like a genius if you just put a little effort into it!

• EB’s role is NOT to selling the job 

One of our favourite guest Katrina Collier who just released the second version of the Robot Proof Recruiter.

With relentless passion, Katrina has over 2 decades in the recruitment industry, spoken on 5 continents and now has version 2 of the must read book for everyone in TA.

Always generous with her recommendations, add to your must read list, Full Stack Recruiter by Jan Tegze and take your career to the next level. 

Highlights 

• Lessons learned about interviewing since the pandemic

• Biggest fail of companies in the last 2 years are those who use monitoring software

• Essential characteristics for recruiter to be successful

• Quiet Quitting - Should you just be grateful you have a job?

• Let’s not scare ourselves INTO a recession, its a lot of hype.

In our best of 2022 it was an honour to bring on HR Legend Lou Adler on The Recruitment Flex

If there was only one interview question you could ask, what would it be? 

 As an industry legend and innovator, Lou has the best stories about recruitment. When he talks about Performance Based Hiring, it seems so logical; just ask intelligent questions.

• For someone with a track record of quitting the same job 4 times and getting kicked out of industry events, Lou’s take on what’s wrong in the interviewing and hiring process is spot on. 

• Join us in the fight to end ill defined job ads that offer little more than a lateral transfer by mastering how to conduct a great intake with your hiring manager. 

• The damage is done, Lou blames the job board industry for cheapening how we land a job.

Best of 2022: Matt Alder

The charming podcaster from Edinborough has just published his 2nd book, Digital Talent and we got an exclusive scoop. Or at least it felt like an exclusive!

Digital Talent is now available

• From his first book in 2017 to now; the speed at which we work and the use of AI will be challenging to get it right. The companies who will struggle with this are large and small. 

• Looking at the future of recruiting, Matt shares why personalisation is the clear winner. 

• From whitepapers to consulting to 417 podcast episodes, Matt is at the forefront of what’s happening around the world.

BONUS MATERIAL

Top 4 favourite recruiting tech solutions

Kim Wilkinson, founder of Verve Recruitment joins us to debate and discuss what the world of work will shake out like in the coming 12 months. Kim brings us real time insights to what’s happening on the front lines of recruitment.

Sharing our family plans for Christmas, Kim wins. Doing the holidays on a warm sandy beach in +28C weather, as Shelley & Serge sit under heated blankets to keep the frost bite away.

Is it possible for someone who hasn't updated their LinkedIn profile in two years to be as successful as someone with over 50,000 views per post and industry influencer status? Apparently Top Recruiter thinks so!

TRF’s Crystal Ball 

• The conditions are perfect, women will take on traditionally male dominated role and be welcomed in.

• OpenAI ChatGPT will cause ripples of opportunities and concerns in the world of work.

• Throwback to 1967, drop out and do your own thing. Student debt and empty promises from post secondary institutions will drive more of the gig economy.

• YouTube Shorts will dominate as TikTok goes off the air.

For our 200th Episode! We welcome Chad Sowash and Joel Cheesman, the famous duo behind HR’s most dangerous podcast, join us to pick apart the big events in TA for 2022. 

2022 the rollercoaster

• Recruiters go from hero to zero in less than 12 months

• The great resignation, the big relocation or Freedom 55; all swirled into on shit storm of labor market, all of which had been predicted, just not all at once

• No more working for free, or quiet quitting, ripped right out of social media and lit on fire in TA

• Working from home not in the cards for everyone

Bonus material: Each of us take a stab at what 2023 might bring

This week on The Recruitment Flex we debate the ideal length of a job ad, with some sources suggesting a limit of 300 words while other advise including as much info as necessary.

Check out our Spotify wrapped, really cool marketing concept from Spotify! Spotify/TRF

Recruitment Insights

• Facebook Jobs is officially dead, was it ever alive?

• CHATGPT makes us wonder if robots will after all replace humans?

• Are you missing out on 75% of potential candidates just because your process is not mobile friendly?

• New federal Canadian law laying the foundation for national pay transparency laws?

Corey’s leadership at Employ Inc. (Owner of Jobvite, JazzHR, Lever etc..) makes us all envious; their executive and hiring manager’s commitment to the recruitment process sets the pace for all TA Leaders to follow. 

For the love great research and reports, we go direct to the source with Jobvite | employ’s Q4 report and dig into the findings. 

• 46% of HR decision makers say their company’s hiring is being impacted by the economic uncertainty

• Eating their own dogfood, which ATS does Employ use

• Quality of hire defined at Employ.

• Understanding how we ended up with 50% job offers being accepted by candidates

This week we settle the debate. Recruiting in December is a great idea. 

With new evidence coming to light on a CBC.ca news interview, Serge was proven to be right about what new Canadians need to be successful. 

Recruitment Insights

• Crosschq quality of hiring report is fascinating. Internal referrals driving lower quality of hire scores.

• 9 predictions for 2023. We took the easy way out and did a little agree - disagree on a few.

• The Big Kahuna Award goes to SAP for their new Talent Management module which partners with Coursera to upskill your current employees. 

• The Darwin Award for advancement in ATS features goes to Oracle HCM. The perfect example of lipstick on a pig.