The Red Thread Podcast

How do you make persuasion easier so you get them where you need them to be by the end of your talk? You need to get across the "no hole," the gap between where you want them and what they believe before you talk to them. In the middle are all the reasons they can say no, and unfortunately, a no to something is a no to everything.

Resources

• Crossing the "No Hole" – EP020
• The 6 Principles of Persuasion by Dr. Robert Cialdini

Find the Red Thread at TamsenWebster.com.

In order to best prepare for your presentation, you need to decide how important it is to you. There's a big difference between low-stakes and a high-stakes situation, and how much you prepare should reflect that. But more importantly, realize that you are the one who decides how important a particular presentation is to you.

Find the Red Thread at TamsenWebster.com.

Resources

• The 3 Types of Messages – EP030
• Why Your Messages Break When You Say Them Out Loud (And How to Fix Them) – EP050
• TraPIT – An Easy Way to Keep Your Audience With You – EP051
• Focus on the GOAL: Why Your Audience Needs an "Irresistible Outcome" – EP053

Is there a persuasion formula, a simple way to think about it so we can be better at it? Yes. There are three predictable things you'll need to address in order to persuade an audience: goals, perspectives, and truths. When we change someone's mind, we're changing one of those three things. It's not easy, however, to change what someone wants or what someone believes.

Find the Red Thread at TamsenWebster.com.

Resources

• The Counterintuitive Secret to Creating Change – EP045
• The Irresistible Idea Formula – EP069

What's the difference between branding and marketing? Branding is about meaning, but marketing is about method. Brand is something that you already have that you're trying to distill and communicate. Marketing is how you communicate that message, which comes down to the four Ps: product, price, place, and promotion (Tamsen adds a fifth P for the people you serve).

Find the Red Thread at TamsenWebster.com.

Resources

• The 4 Message Mindsets – EP033
• An Easy Way to Find Pieces of Your Personal Red Thread – EP040
• Why a Truth Lies at the Heart of Your Idea – EP078

Speaking points are the ideas you want the audience to leave your presentation understanding. Thinking about them ahead of time has two benefits. First of all, you can make sure your speaking points are sharp. Secondly, you can look at what your audience says after your presentation and see if they show up.

Find the Red Thread at TamsenWebster.com.

Resources

• How to start a presentation your audience wants to keep listening to
• How to Create a Great Opening for Your Presentation or Pitch – EP029
• How and When to Use Slides in Your Presentation – EP080

The challenge of giving and receiving feedback is to get people to move past the negative. The problem is that our brains can't just stop doing something without replacing it with something else. Telling someone (or yourself) that something is wrong doesn't tell them what to do instead. The trick for feedback is to pair the positives with positive actions they (or you) can take. A system called +EBI can help, which stands for "Positive (+), Even Better If."

Resources

• How to handle negative feedback

Find the Red Thread at TamsenWebster.com.

Shyness and stage fright are part of our flight or fight response, but how can we overcome them? The first step is to know that it's normal. The other thing to realize is that delivery is the least important part of getting your message across. Your audience will give you the benefit of doubt if they care about what you're talking about. We look at the three questions an audience asks itself.

Resources

• Linda Ugelow - Great coach for overcoming shyness or stage fright
• Be Ah-Mazing: 5 Ways to Overcome Nerves When Presenting by Neen James
• My Best Piece of Writing Advice – EP047
• How to Find Your Why… All Four of Them – EP067
• The Red Thread Assessment

Find the Red Thread at TamsenWebster.com.

Ideas need to grow up to meet their potential, to do that you need to understand the idea lifecycle. Knowing where you are in the idea lifecycle helps you get your idea where you need to go next.

Find the Red Thread at TamsenWebster.com.

Resources

• Who are you for? – EP011
• How to Match Message to Mindset – EP013
• The 4 Message Mindsets – EP033
• How to Match Your Topic to Your Goals: "Idea Ikigai" – EP079

This week we look at how and when to your slides in a presentation about your idea. There are few more polarizing topics, however, so let's talk about how slides work.

Find the Red Thread at TamsenWebster.com.

Resources

• How to Create a Great Opening for Your Presentation or Pitch – EP029
• Turn Your Idea Into a Keynote Presentation – EP072
• How to Change Your Audience in a Short Presentation – EP073

This week we look at how and when to your slides in a presentation about your idea. There are few more polarizing topics, however, so let's talk about how slides work.

Find the Red Thread at TamsenWebster.com.

Resources

• How to Create a Great Opening for Your Presentation or Pitch – EP029
• Turn Your Idea Into a Keynote Presentation – EP072
• How to Change Your Audience in a Short Presentation – EP073