Join Louise Nash and Bree Asmus in this podcast episode of 'The Redesign of Everything' as we explore how creativity, communications and movement-making can boldy influence and drive climate action.
This conversation features the multi-talented force that is Lucy von Sturmer. Based in the Netherlands, Lucy is a global New Zealander who lives and breathes her purpose in work as a climate communications expert, business leader, impact entrepreneur, and founder of the global Creatives for Climate movement. Recognised by Forbes as a new leader transforming advertising for good, Lucy has written for the Huffington Post, been a guest lecturer at The Hague International University, and appeared as a speaker at the BCorp Global Climate Summit, and more recently, at NYC Climate Week in September 2022.
Together, we traverse topics of inspiring change, sharing voice bravely, and challenging the dominant narratives in our society – as individuals and citizens, and as values-based businesses. We follow Lucy’s journey of earning her stripes in NGOs and civil society, through to working with big industries and brand leaders. We also touch on the gaps and challenges, on what’s keeping us up at night… for Lucy it's the alternate solutions and counter movements that offer ‘silver bullets’ but fall short of what is truly required in the face of the climate crisis. And possibly most importantly, we talk about what the future could look like if we all take part in shaping it, and how to not lose people along the way to apathy or overwhelm.
“The redesign of everything is something our entire generation is having to get our heads around. We go to schools, we go to universities, and we’re trained in things that no longer make sense in terms of our future careers and what we value in society. So on a personal level, the redesign of everything has been a mission of mine. What does it look like to live in alignment with your values? What does it look like to be part of positive change, and what contribution can I make as an individual?
On a societal level right now, we’re being called to really question the existing notions of growth, of what is important, and even successful in life and society. In the values-driven business space, we're exploring what it looks like to stand for more that is money. And if we are going to have this new economy we hear so much about, with systems change that we also care so much about, then we need to reimagine our lives and we need to challenge dominant ideas and narratives. Which is why I also practice in activism.”
We’re also thrilled to announce that we’ll be co-hosting an event with Lucy alongside Creatives For Climate and Comms Declare in October 2022 as part of the Auckland Climate Festival. Together we’ll explore the role that creativity can play in addressing the climate and ecological emergency, with global insights from those within the creative industries who are paving the way for policy change.
Join us on Thursday 27th October at 9am
Registration link here.
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