In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the AI shift.

In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/

[EP. 75] Exploring SEO As Brand with Mordy Oberstein by BlackTruck Media + Marketing

This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.

[EP. 11] BTW with BlackTruck - Adapting to Cookieless Future & Google's Block on Third Party Cookies by BlackTruck Media + Marketing

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.

In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.

In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.

In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.