In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.

In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.

In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.

In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.

In Episode 72 of The Redirect Podcast, we cover the role that search engine optimization (SEO) plays in public relations (PR) with the newest member of the BlackTruck Media + Marketing team, Derek DeVries. In-depth talks on SEO's influence on modern day communications, how the shifts in journalism and publications to the digital realm makes a stronger case for these two professions to be more closely aligned. Read more over at https://blacktruckmedia.com/podcasts/

Episode 3 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the upcoming Google Page Experience Update. Find out what are the areas you should be most concerned with and how it could impact your site. Follow along or read more at: https://blacktruckmedia.com/podcast/ep-3-btw-with-blacktruck-what-is-the-google-page-experience-update/

Episode 2 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the looming iOS 14 from Apple and the limitations this will bring for advertisers on Facebook. From the pixel as we know it, to the conversion API, we give you the quick details you need to make a proper decision.

Episode 1 of BTW (by the way) with BlackTruck Media + Marketing, we discuss Google's announcement to no longer support third-party cookies in 2022. Find out what this means now and what it could mean for advertisers in the future.

Episode 71 of Redirect Podcast, our special guest is none other than Rand Fishkin. Rand is no stranger to the SEO community as the founder of SEO software company Moz, accomplished author, and now his new company SparkToro. In this episode, Rand and Jason have a candid conversation regarding not only Google’s dominance as a search player and referrer of traffic to most websites, but their penchant for disruption and favoring their own properties over others to answer search queries.