The Reigning Queen Podcast

"When you're truly committed to being in alignment with what you're offering, at that moment there is no competition.” –Crystal Zinn

What happens when you trade the hustle for deep alignment — and still end up making more money than ever before? In this episode, host Gwen chats with Crystal Zen, an inspiring entrepreneur and transformational retreat leader with over 20 years of experience helping women build businesses their way — rooted in purpose, self-awareness, and embodied value.

Crystal unpacks her evolution from teaching free yoga classes in church basements to hosting life-changing retreats in Italy and commanding premium speaking fees — all by living in the question, staying connected to her why, and refusing to be exploited by hustle culture. You’ll hear powerful insights on how your business mirrors your deepest beliefs, why exploitation often hides behind “over giving,” and how to say no to what drains you so you can say yes to the bigger dreams that light you up.

Whether you’re a coach, a creative, or a service-based entrepreneur still figuring it out in the messy middle, this conversation will help you see your business as a mirror — and your alignment as your greatest strategy. If you’ve ever wondered how to trust your intuition and lean into coaching, heal people-pleasing patterns, or finally stop giving your brilliance away for free — you’ll want to grab a notebook for this one.

Get ready to feel seen, inspired, and deeply encouraged to build your business from the inside out — and on your own terms.

Connect with Crystal Zinn:

Follow Crystal on Instagram

Visit Crystal's Website

Check out Crystal’s YouTube Channel!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

"When you shift your relationship with money, your whole life becomes an abundance of beauty.” - Maggie Emerson

What if your complicated relationship with money could become your greatest source of freedom and creativity? In this inspiring episode of The Built From The Ground Up Show, host Gwen Tinsley sits down with Maggie Emerson, a financial coach and money mentor for creative female entrepreneurs. From navigating life as a broke single mom to building a thriving coaching business with Beaucoup Babe Maggie shares her raw journey of overcoming burnout, pricing her worth, and helping other women do the same. Together, Gwen and Maggie unpack why so many creatives undercharge, how to shift your money mindset, and why profitable offers can actually fuel your creativity instead of drain it.

If you’ve ever felt overwhelmed by numbers, avoided your finances, or struggled to value your work—this honest conversation will help you see money in a whole new light. Maggie shares practical ways to rewrite your money story, confidently price your offers, and create abundance without losing your flow. Whether you’re deep in the messy middle or dreaming up your next big move, this episode is your reminder that you get to be the artist of your life and your finances. Tune in and borrow belief—because the world needs what you’re building.

Connect with Maggie Emerson:

Follow Maggie on Instagram

Visit Beaucoup Babe's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Whatever the transition is, there is beautiful living on the other side of whatever that is.” – Keisa Campbell

What does it look like to rebuild your life when every chapter brings a new transition? In this inspiring episode of The Built From The Ground Up Show, Gwen sits down with Dr. Keisa Campbell—life coach, speaker, author, and founder of Beautiful Living—to share her raw and powerful journey of resilience, reinvention, and purpose.

From becoming a teen mom at 14 to navigating early marriage, divorce, empty nesting, and finally stepping into full-time entrepreneurship after nearly three decades in the workforce, Keisa’s story is proof that your labels don’t define your legacy.

Together, Gwen and Keisa dive deep into what it really takes to embrace life’s hardest transitions—whether you’re a woman walking through divorce, an empty nester rediscovering herself, or an entrepreneur taking the scary leap of faith to bet on your own purpose. Dr. Keisa Campbell shares how she empowers women in transition to reclaim their identity, rebuild their confidence, and create a vision for their lives through her signature coaching and style programs rooted in her eight pillars of Beautiful Living.

If you’ve ever felt stuck, ashamed of your story, or wondered if it’s too late to start over, this conversation will remind you that there is beauty on the other side of every hardship—and that you’re more resilient than you think.

Connect with Keisa Campbell:

Follow Keisa on Instagram

Visit Keisa's Website

Watch On YouTube

Buy Keisa’s Book here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“My business will always be there for me, and that's the most beautiful thing is that I can scale it up as much as I want or pull back as much as I want, depending on what I need at that phase in my life.” –Krystle Frey

Can becoming a mom reignite your creativity and push you to build a business you love? In this episode, Gwen chats with Krystle Frey, founder of Pivot Ball Change, who turned her life as a mother and her passion for dance into a thriving podcast editing business that helps other creative moms reconnect with their artistic spark.

Krystle shares how motherhood inspired her to reclaim her identity, master new skills, and create a business that blends her love for storytelling with her commitment to family life. From the early days of balancing nap times with client calls to raising her rates and hiring other moms, Krystle’s journey is proof that motherhood can be the ultimate catalyst for bold, creative entrepreneurship.

Tune in for an honest look at how to grow a business from scratch, build authentic relationships, and honor your creative side while raising a family.

Connect with Krystle Frey:

Follow Krystle on Instagram

Visit Krystle's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Confidence is very tricky, because you can be confident and you can still have doubts.” –Jowell Doughly

What does it take to break free from perfectionism and build unstoppable confidence — not just in business, but in life? In this inspiring episode, Gwen chats with Jowell Doughly –  a confidence and wellness coach, jewelry designer, and passionate philanthropist –  to share her powerful story of helping people embrace their imperfections and rediscover their self-worth.

Jowell opens up about growing up in a perfection-driven household and how those early pressures inspired her mission to help others silence self-doubt and step fully into who they are. She reveals how the pandemic shifted her path from jewelry design to mental health advocacy and life coaching — and how her signature “mirror exercise” is changing lives by turning daily self-criticism into daily self-love.

Gwen and Jowell talk openly about the challenges so many entrepreneurs face: imposter syndrome, fear of failure, and the voice that says “you’re not good enough.” They share honest insights on how to push through the doubt and keep going no matter what. Plus, Jowell gives us a sneak peek into her heart for giving back through her foundation, Show Me the Truth, which hosts charity events to raise mental health awareness and uplift communities.

If you’ve ever felt like perfectionism and self-doubt are holding you back, this episode will remind you: confidence isn’t something you’re born with — it’s built day by day, from the ground up.

Connect with Jowell Doughly:

Follow Jowell on Instagram

Visit Jowell’s Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“With the concierge model it’s convenient and personalized so you don’t have to go to urgent care and the ER as much, because you’re able to get in and get the care that you need in the time and fashion that you need it.” –Jimisha Patel

What does it take to challenge the traditional healthcare model—and rebuild it around trust, time, and genuine compassion? In this episode of The Built From The Ground Up Show, Gwen sits down with Dr. Jimisha Patel, a dedicated pediatrician-turned-entrepreneur who founded Thrive Pediatrics, a concierge pediatric clinic in Columbus, Ohio. Frustrated by the rushed, insurance-driven appointments common in conventional medicine, Dr. Patel embarked on a mission to provide families with personalized, attentive care that truly meets their needs.

Drawing from her unique perspective as both a physician and a mother, Dr. Patel shares how parenthood transformed her approach to pediatric medicine. She discusses the power of in-home newborn visits, the importance of supporting maternal mental health during the postpartum period, and how empathy and connection can revolutionize the healthcare experience. As she navigates the challenges of building a direct-pay practice, Dr. Patel offers valuable insights into entrepreneurship in the medical field, the courage it takes to redefine your role as a doctor, and the impact of creating a healthcare model that centers families and community. Tune in for an inspiring conversation that encourages healthcare professionals and entrepreneurs alike to lead with heart, innovation, and purpose.

Connect with Dr. Jimisha Patel:

Follow Jimisha on Instagram

Visit Thrive Pediatrics’ Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“The energetics of feeling wealthy, coupled with your money flowing in the way you want it to flow, those two things really make us unstoppable.” - Joanna Doiban

What if managing money didn’t feel heavy, confusing, or overwhelming—but empowering, aligned, and even intuitive? In this episode, Joanna Doiban shares how she ditched traditional corporate expectations and forged a new path—one that combines practical money systems with energetic alignment.

Through her personal story of breaking into a male-dominated industry, Joanna reveals how embracing feminine energy and trusting her intuition helped her create a more sustainable business—and a more fulfilling life. She opens up about the emotional roadblocks many women entrepreneurs face when it comes to money, and how tools like the Profit First model can offer structure, clarity, and peace of mind.

Whether you’re a creative, a coach, or a mom building something on your own terms, Joanna’s approach to financial empowerment will challenge how you think about income, self-worth, and success. This is a money mindset—rewired for women who lead with heart. Set yourself up for financial success – you’re not going to want to miss this episode!

Connect with Joanna:

Follow Joanna on Instagram

Check Out Million Dollar Baby

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“If you show up in an outfit that you feel amazing in, it’s actually not the outfit that they’re noticing, it’s your energy in the outfit that they love.” –Maren Swenson

What if getting dressed was more than just putting on clothes—but a way to step into your power? In this episode, Gwen is joined by intuitive stylist and life coach Maren Swenson to explore how fashion can become a daily act of self-expression, energetic alignment, and self-worth. Maren shares how intuitive styling helps women reconnect with their inner voice and show up confidently in every season of life—whether they’re heading to work or walking through personal transformation.

Throughout the conversation, Maren unpacks how tuning into your energy—not trends—can help you dress in a way that feels grounded, magnetic, and true to who you are. You’ll learn the truth behind style and what people are actually drawn to and how style can become a tool for growth, confidence, and authenticity, helping you show up fully in your business, relationships, and everyday life. If you’ve ever felt disconnected from your wardrobe or unsure how to express your evolving identity, this episode will inspire you to see clothing as more than fabric—it’s a reflection of your soul. This episode is not just for the female business owners, but it’s for every woman who’s wanted to learn how to dress their inner goddess. 

Connect with Maren:

Follow Maren on Instagram

Visit Maren’s Website

Grab the Dress Like a Goddess in 90 Seconds Freebie! 

Listen to The Glow Code Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“How do you redesign your strengths, skills, values and interests so that you can move into a place that better aligns with where you are now in your life?” –Kirsten Beske

What if you could transform your career and life through the power of psychology and entrepreneurship? Listen in as Gwen chats with an inspiring Harvard graduate who shares her remarkable journey from a high-powered legal career to creating a thriving remote coaching business. Kirsten Beske was a lawyer for 14 years but was over feeling like she had to fight every single day, so she started a coaching business to help others redesign their life. During this episode explore the importance of valuing oneself as a CEO, especially for women, and overcoming the emotional hurdles of sales with confidence and authenticity. Whether you're a budding entrepreneur or an established one looking for a fresh perspective, this conversation is packed with insights to help you navigate your own path with grit and tenacity.

In an emotional and transformative discussion, Kirsten opens up about her personal challenges, including her experience as a former litigator facing significant life changes. She speaks candidly about how these pivotal moments, including her daughter's early health struggles and the aftermath of 9/11, led her to a newfound passion for psychology. Discover how she used these life lessons to balance motherhood with a fulfilling career and how positive psychology became a cornerstone in her approach to life and work. This segment is a testament to the resilience and adaptability needed to reinvent oneself while maintaining personal and professional balance.

The episode wraps up with an enlightening exploration of designing a balanced business life, where success isn't solely defined by aggressive growth. Learn about the Profit First system and how it has enabled Kirsten to maintain a stable income while indulging in personal passions. Gwen and Kirsten also discuss empowering women in mid-career transitions, highlighting the importance of community and support as they redefine success on their own terms. With opportunities like the Next Chapter Collaborative, listeners are invited to embrace their own "encore careers" and find satisfaction in helping others while enjoying a high quality of life. Don't miss the chance to connect with like-minded individuals and learn more about upcoming programs designed to support your journey.

Connect with Kirsten:

Visit Kirsten's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“When I’m the best version of myself and when I’m the most fulfilled, I’m better for everyone else.” –Kelly Sinclair

What if transforming your life wasn't just a dream, but a choice you could make today? Join Gwen in an inspiring conversation with Kelly Sinclair, a remarkable entrepreneur who shifted from a thriving corporate career in public relations to carving her own path in the world of entrepreneurship. Motivated by a personal loss, Kelly reveals the profound impact of her mother's illness, which prompted her to rethink her career and life priorities. Her story is a powerful reminder of the courage it takes to realign your life with your values, especially when facing the challenges of balancing a demanding job with family responsibilities.

As the coaching industry evolves, the discussion uncovers why more people are shifting from generic online courses to personalized one-on-one coaching. This trend highlights the importance of adaptable, tailor-made strategies in personal and business development. Kelly shares valuable lessons learned from unmet expectations with high-cost personal growth investments and the significance of genuine community engagement. Her insights shed light on how true growth often demands a customized approach, emphasizing the need for trusting oneself and navigating the emotional highs and lows that come with entrepreneurial ventures.

In the final segment, Gwen and Kelly explore the transformative power of human design in charting a unique business strategy, encouraging entrepreneurs to embrace their authentic selves. Kelly's experiences demonstrate the benefits of creating visibility strategies that leverage personal strengths, fostering meaningful connections with the right audience. From consistent small actions to addressing immediate business challenges, her journey underscores the value of persistence and strategic visibility. Tune in to be inspired by stories of resilience and the unwavering pursuit of dreams, reinforcing the message that the world truly needs what you're building.

Connect with Kelly:

Follow Kelly on Instagram

Visit Kelly's Website

Listen to the Entrepreneur School Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales