What if you could create a business that not only fulfills your passion but also aligns with your personal values? Meet Jenny Roth, a copywriter championing ethical copywriting for female entrepreneurs. Jenny's story is one of transformation—moving from a magazine contributor to a thriving full-time entrepreneur, all while balancing the demands of motherhood. Her journey offers rich insights into embracing opportunities, pushing beyond comfort zones, and crafting a career that empowers both herself and other women.

Jenny pulls back the curtain on her entrepreneurial path, sharing how a family health crisis was the catalyst that propelled her into starting her own business. She talks candidly about the challenges of moving away from traditional employment and the courage it took to build something meaningful from home. Jenny’s passion for storytelling and her dedication to uncovering the narratives behind local businesses have been integral to her success. Her journey exemplifies how identifying one's true calling and purpose can lead to both personal and professional fulfillment.

Navigating the complex world of client expectations and valuations, Jenny shares her experiences with setbacks and the valuable lessons they imparted. From learning to set fair prices to tackling project challenges head-on, Jenny’s experiences underscore the importance of resilience and growth in entrepreneurship. Discover how Jenny transforms setbacks into successes and the processes she implements to ensure smooth project execution. Listeners will gain inspiration and practical advice on building a business that not only succeeds financially but also resonates deeply with personal values and aspirations.

Connect with Jenny:

Follow Jenny on Instagram

Visit Jenny’s Website

Listen to the Above The Bar Copy Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“I can very confidently say that I am the person I wish I had when I was a child.” -Adriana Keefe

Unlock the secrets of aligning with your true self as we bring you an inspiring discussion with human design expert, Adriana Keefe. Promise yourself an enlightening experience as Adriana shares how human design bridges the gap between science and spirituality, empowering women by enhancing body awareness and recognizing gut instincts. Gwen and Adriana explore how embracing one's unique human design can lead to authentic living and personal growth, and Adriana walks through her entrepreneurial journey, where she turned her passion for spirituality into a thriving business. This episode highlights the transformative power of understanding your unique design and how it can guide both personal and professional development.

For those on an entrepreneurial path, discover how transitioning from a traditional career to building a business can be fueled by self-awareness and human design principles. Join Gwen and Adriana as they discuss strategies to identify and plug "energetic leaks" in business processes, emphasizing the importance of balancing creativity with structure. This episode is a testament to the power of connection, authenticity, and understanding in creating consistency and success in both life and business ventures. Grab those headphones and prepare to be inspired.

Connect with Adriana:

Follow Adriana on Instagram

Visit Adriana’s Website

Join The Magnetic Rebellion

Listen to The No BS Human Design Podcast

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“Brand strategy is part of the building blocks of building your brand.” -Jackie Burtch

Ever wondered how to transform your passion into a flourishing business? Meet Jackie Burtch, the visionary behind Burtch Designs, who shares her journey from the corporate world to empowering female entrepreneurs with compelling brand identities. Listen in on how Jackie navigated her transition from freelancing for friends and family to cultivating a thriving business built on referrals. She opens up about the challenges of juggling entrepreneurship with motherhood, and why brand strategy is the cornerstone of any effective brand experience. 

In this conversation, Gwen and Jackie also tackle the hurdles female entrepreneurs face, such as valuing their services and mastering financial stability. They discuss transformative strategies, including the "Profit First" method, and why closing meetings with a directive approach can make all the difference. Personal stories and coaching insights reveal the power of an abundance mindset, breaking down the psychological barriers that often hold women back. Get ready to be inspired and equipped to conquer your entrepreneurial challenges as you set off to build your business from the ground up!

Connect with Jackie:

Follow Jackie on Instagram

Check out Jackie's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

“On Instagram, the average business account grows 0.96% each month. So literally less than 1%.” - Megan Phillips

Can you imagine balancing the chaos of young children and the demands of a flourishing business? Today Gwen invites Megan Phillips on the podcast and she has mastered this intricate dance, transitioning from the corporate world to entrepreneurship while raising three kids. In this engaging conversation, Megan opens up about her journey from stay-at-home mom to successful social media manager, emphasizing the importance of preserving one's personal identity amidst motherhood. She shares not only the joys but also the hurdles of building her own business, sharing insights on maintaining genuine connections in an era dominated by social media.

What if the key to entrepreneurial success lies in passion and structure? Megan and Gwen explore this idea as they discuss the shift from a side hustle mindset to operating a full-fledged business. They delve into societal perceptions and the internal challenges of viewing oneself as a legitimate business owner. Megan’s story of starting in network marketing provides an honest look at overcoming self-doubt, setting boundaries, and cultivating a thriving business. By establishing clear goals and a dedicated workspace, she reinforces the importance of treating your venture with the seriousness it deserves.

In a world of faceless digital marketing, authenticity becomes a beacon for connection. Megan offers her expertise on building a true social media presence that reflects an entrepreneur's real identity. As they examine the pitfalls of impersonal marketing strategies, Megan explains her methodical approach to helping clients craft authentic brands that resonate with their audience. Tune in to discover how passion, persistence, and creativity can guide you through the messy middle of entrepreneurship, and learn practical strategies to create a brand that genuinely connects with your audience. 

Connect with Megan:

Follow Megan on Instagram

Check out Megan's Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“I believe that everybody needs to have this very personalized space to feel themselves. “ - Jessica Brugger

Ever wonder if it's time to chase that side hustle full-time? Jessica Brugger shares her inspiring leap from a stable 20-year corporate career in finance and management to founding Dwell Well Design Company. Jessica's story is a testament to recognizing those pivotal full-body yes moments that signal it's time for a change. Through grit and tenacity, she transformed her passion for interior design into a thriving business, providing a roadmap for anyone contemplating a similar journey.

Gwen and Jessica uncover the strategies critical for a successful transition into entrepreneurship, drawing from Jessica’s background in strategy and marketing. From setting aggressive goals to avoid returning to corporate life, to the importance of authenticity in branding, Jessica offers practical insights. She discusses how she rebranded, built a new website, and conducted market research, all while highlighting the value of supportive networks and mentorship. Her approach shows how setting clear goals and leveraging resources can pave the way for entrepreneurial growth.

Navigating the emotional and professional challenges of entrepreneurship is no easy feat. Jessica opens up to Gwen about handling difficult client relationships and setting boundaries to maintain integrity. Her experiences underline the importance of authenticity and open communication, especially when faced with values-testing situations. This episode reminds us that staying true to oneself and fostering genuine relationships are crucial elements of long-lasting success in any business venture. Join us for a conversation that's sure to inspire anyone looking to make their side hustle their main gig.

Connect with Jessica:

Follow Jessica on Instagram

Check out Jessica’s Website

Download Design Alchemy, here!

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

“When you take a big risk like starting a business, it's awesome and it's great and it's scary, but it really forces you to identify some of your own flaws and insecurities and then you get to choose if you're going to sit in that and just feel yucky about it, or what are you going to do next.” -Maggie Bender

In this inspiring episode of The Built From The Ground Up Show, Gwen sits down with Maggie Bender, a former educator who made the bold leap from a 15-year career in public and private education to launching Ohio Special Education Consulting. Together, Gwen and Maggie dive deep into the emotional and practical journey of leaving the classroom to build a mission-driven business that supports families with special needs children.

Maggie shares how expert guidance from business consultants, attorneys, and CPAs helped her create a strong foundation for her new venture. She opens up about the identity shift that comes with entrepreneurship, the value of community support, and how hiring a business consultant led to unexpected personal growth.

Throughout the conversation, Gwen and Maggie explore the emotional challenges of starting a business, the importance of setting boundaries, and what it means to build something that serves both your heart and your livelihood. Maggie’s reflections on her first six months in business offer encouragement and insight for any woman entrepreneur navigating the messy middle of purpose-led growth.

This episode is a powerful listen for educators, aspiring founders, and anyone building a business to make a meaningful impact—especially in the special needs community. Grab your headphones because you’re not going to want to miss this episode!

Connect with Maggie:

Follow Maggie on Instagram

Check out Maggie’s Website

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you enjoyed this episode! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

“Don’t outsource your blind spots, outsource your weaknesses.” -Allison Hardy

Facing an unexpected crossroads, Allison Hardy turned a daunting life change into an inspiring entrepreneurial journey. Laid off from her dream job while six months pregnant, Allison's story takes you from a backyard filled with friends looking for personal training to a thriving business that replaced her full-time income in just three months. Her narrative is a testament to resilience and creativity, showing how life's unpredictability can lead to empowering new beginnings for service-based entrepreneurs.

Gwen and Allison unravel the transformative power of email marketing, with insights from both of their journeys, they emphasize the critical role of supportive networks in nurturing potential and the intricacies of building stress-proof business models through strategic email marketing systems. You’ll find practical advice on crafting ecosystems that engage and nurture clients at every stage.

Discover strategies to position yourself as an expert while preparing clients for a meaningful sales dialogue. Gwen and Allison explore the effectiveness of video content for personal connections and the power of inviting prospects into conversations rather than directly pitching. As they wrap up, learn the significance of strategic outsourcing and the impact of clear messaging on business success, all woven through personal anecdotes and lessons learned. If you’re ready to jump into email marketing, you’re not going to want to miss this episode!

Connect with Allison:

Follow Allison on Instagram

Work with Allison Hardy

Listen to her Podcast: 6 Figure Secrets

Connect with Gwen:

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this episode helpful! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you!

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If there was one thing you wish you knew before building your business from the ground up... what would it be?

In this special launch mini-series of The Built From The Ground Up Show, host Gwen Tinsley sits down with creative, service-based women entrepreneurs to explore the honest, unfiltered lessons they wish someone had told them before they started their businesses. 

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

Stephanie Zhong is a brand strategist, storytelling coach, and a leadership coach using human design for visionary women. In this episode, Stephanie shares that there's actually nothing that she wished she knew before she built her business from the ground up! Tune in as she dives deeper into the why behind her shocking answer!

Connect with Stephanie Zhong:

Website: https://www.stephaniezhong.com/

Instagram: @iamstephaniezhong

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If there was one thing you wish you knew before building your business from the ground up... what would it be?

In this special launch mini-series of The Built From The Ground Up Show, host Gwen Tinsley sits down with creative, service-based women entrepreneurs to explore the honest, unfiltered lessons they wish someone had told them before they started their businesses. 

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Crystal Zinn is ready to mic drop with her advice! Listen in to find out what she shares that can resonate with ALL entrepreneurs, no matter what stage of business you’re in. This may be the last episode of our mini series, but we’re ending on a powerful note!

Connect with Crystal Zinn:

Website: https://www.crystalzinnyoga.com/

Instagram: @crystalzinnyoga

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales

If there was one thing you wish you knew before building your business from the ground up... what would it be?

In this special launch mini-series of The Built From The Ground Up Show, host Gwen Tinsley sits down with creative, service-based women entrepreneurs to explore the honest, unfiltered lessons they wish someone had told them before they started their businesses. 

Whether you're in the early stages of building or simply craving real talk from women who’ve been there, this series offers insight, inspiration, and a reminder that you're never building alone.

In this episode, Natalie Barnett is on the show to share her advice when it comes to building a business from the ground up! Listen in as she dives into TWO great lessons and explores our subconscious decision making, and how human design can impact your business. 

Connect with Natalie Barnett:

Website: https://www.nataliebarnett.com/

Instagram: @nataliebarnett

Be sure to follow Gwen on Instagram, tag, & share this episode to your stories if you found this advice helpful! 

If you’re a female, creative, service-based entrepreneur and want to share your story on how you built your business from the ground up, please apply to be a guest on the show! We release episodes twice a week and would love to feature you! 

Mentioned in this episode:

Turn Your Passion Into Powerful Marketing and Confident Sales

Join Gwen & Emily for a powerful business retreat, May 1st - 3rd, in Williamsburg, VA. This all-inclusive 3-Day In-Person Retreat is for Coaches and Consultants who are ready to have their marketing feel more aligned to who they are.

Turn Your Passion Into Powerful Marketing and Confident Sales