This week’s episode was recorded in India.

Not in practice.
Not on Zoom.

Dr Vismai Schonfelder and I sat side-by-side after a day serving kids in rural communities and hit record.

It turned into less of an interview…
and more of a debrief about what actually makes practice work.

We cover:

• Specificity: why generic “stress talks” don’t cut through, but “anxious brain” does

• Ideal clients: why relevance beats reach

• Transactional vs relational: how one model feels like pushing a rock uphill

• The flywheel most chiropractors never build: retention, referrals, reactivations

• The Cringe Razor: a simple ethical filter for marketing and practice decisions

• AI vs human touch: why content is getting cheaper… and connection is getting rarer (and more valuable)

We also talk about the Nalu giving program and one small intervention that changes outcomes fast: a $10 school uniform.

If you’ve felt torn between “grow the business” and “stay true to your values,”… This conversation will help.

Learn more about Vismai

https://thevismai.com/

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

To learn more about Reactivate to Accelerate

https://insideoutpractices.thinkific.com/courses/reactivate

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Email me - [email protected]