Matthias realizes that his upcoming book needs a new title. This episode shows why and how.

Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.

2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".

Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!

Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.

Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.

The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode".

See https://2quiet2market.com/blog/revising-marketing-techniques-for-introverts/

Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.

Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.

Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.

She lives what it says on her T-shirt: "Market to Hearts!"

In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketing a lot easier for a busy solopreneur or other reluctant marketer.

Listen to the examples she gives, and to her explanations why they work. Fascinating and fun!

TIMESTAMPS:

02:41 Make marketing less pushy but more human
06:58 What do marketing students want to learn?
09:22 What is a marketing system?
13:26 How to make a first marketing system
17:00 Use Tiago Forte's PARA method to help with systems design
20:19 Helping your future self by writing it down
23:22 Build a marketing experiment dashboard
28:13 When marketing experiments fail, how do you find out the root cause?
34:22 The importance of starting out simple
36:54 In your marketing school, how do recognize success in your students?
39:30 Where to learn more

PODCAST TRANSCRIPT:
https://2Quiet2Market.com/blog/trm-e09-systematize-your-marketing-with-fab-giovanetti/

WHERE TO FIND FAB:

- Website:  https://altmarketingschool.com/
- Book:       Reclaim Your Time Off, https://amzn.to/3oA6QkX
- Twitter:    https://twitter.com/fabgiovanetti
- LinkedIn: https://www.linkedin.com/in/fabgiovanetti

Creators & Guests