The Reluctant Marketer

Define 4 buckets: places, channels, material, and tools. Then, use these buckets whenever you search for the things you need to execute the next marketing experiment. Having structure and processes for your marketing works wonders to help you "keep at it".

00:40 Problem: No energy for marketing
02:24 Places: Find the people
04:13 Channels: Write and re-purpose
05:45 Material: Make it interesting
06:27 Tools: To get Your Story out there
08:12 PRO TIP: Have a system!

Learn more about the 4-bucket marketing structure from the accompanying article here:
https://2quiet2market.com/blog/never-run-out-of-marketing-energy-solopreneur-with-this-basic-structure/

Creators & Guests

We shouldn't make marketing complex. Marie Martens, co-founder of Tally, says she scans online conversations to give answers to people's questions about form builders. And ... that works as marketing!

Listen to her marketing secrets:

00:00 Intro
03:43 How does Marie position Tally?
08:05 Where acquisition and conversions come from
12:50 The marketing channels for Tally
17:00 Marie gives insight into Tally's audience
18:52 Learning from a customer onboarding survey
21:42 What happens when Marie "sits down for marketing"?
30:54 Social listening is the easiest way for Marie to do marketing for Tally
35:12 Responding to people's questions on Reddit
37:26 What can stop us from procrastinating on marketing?
42:26 Parting words

Creators & Guests

The StoryBrand Framework Explained

You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.

Transcript:
https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/

Chapters:

• (00:00) - Intro

Got a cool product but people do not understand it? Improve your positioning!

When you have a really cool product but people in the market do not understand what it is and how it helps them, you've got a problem. You could write more emails and social media posts to sell more, but: Would that help? Likely not. Talking louder without being understood is not going to get more people to trust you. And when people don't understand what your product does, they will compare it to other products from the wrong category. This will make it even more difficult for you to talk to them.

So what can you do to make them understand your product, trust it, and eventually buy from your business? This is where proper positioning for your product comes into play. Listen to understand what product positioning means and how you can use it.

Prefer to read a transcript? Go to my blog: https://2quiet2market.com/blog/how-to-make-sales-easier-by-proper-positioning-of-your-product/

Creators & Guests

In this episode, I've got a marketing tip for you (a good one if you've got other things to do besides marketing).

The tip I have helps you...
- to get greater visibility for your product or service,
- to reach more people with almost the same amount of writing as before.

Let's look at a master drummer Rob 'Beatdown' Brown and what he does to save time and energy on exercising. As solopreneur marketers, we can learn from that and become more effective and efficient in our marketing.

===

To read the transcript of this episode, surf to my blog.

Many thanks to Rob Brown, for his amazing video that inspired me to make this one: "5 Slick & Easy Fills For 'Just OK' Drummers". Watch it here: https://www.youtube.com/watch?v=TDj6GFJrg08

For the script of this episode, I used the Zettlr editor for Markdown, a free tool that you can download from https://zettlr.com/

This episode is the audio of a YouTube video. Watch the video here: https://youtu.be/p-o69d5QJWs

Noah Bragg is the founder and maker of Potion, a website builder that turns Notion pages into a website within minutes. Matthias and Noah talk about how Noah managed to find his own successful style of marketing, although he says that marketing "is not necessarily his strong suit".

This is something we can learn from as introverts to whom marketing does not come naturally. The key points in this podcast interview:

06:19 The early days: Building in public with daily 2-minute videos on Twitter
13:29 Next move: SEO to become independent of Twitter
14:25 Third channel: Noah created an affiliate program for Potion
17:19 SEO takes time to become powerful
21:13 An indie hacker to learn SEO from
23:12 Noah and the consistency of producing content
26:02 Marketing routines, or not?
28:39 Surprise when something goes viral
30:40 Watching your audience in the wild
35:09 Sales Safari = observing the "watering holes" where your audience hangs out
39:06 The future of Potion
43:58 Parting words

Creators & Guests

You can also watch this episode as a video on YouTube.
Or you can read the full transcript on 2quiet2market.com.

You can find the transcript of this podcast episode here:
Wanna be a successful solopreneur? Build your own marketing habit even if you hate marketing! – The Reluctant Marketer Podcast #2

Here are links to other things I mentioned in this episode:

Blog post:
Why a regular, introverted Solopreneur needs a new Mindset before they can market their product

Website:
Coding Week, Marketing Week

Article:
SPME, a marketing habit for solopreneurs who have other things to do besides marketing

Free PDF download:
The Reluctant Marketer's Setup Workbook

Software that helps you build a marketing habit:
2Quiet2Market

Creators & Guests

Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1

Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems.

She has been mentoring and consulting startup founders in accelerator programs and on a one-on-one basis for 3 years. Before that, she had been actively building her own innovative businesses for 15 years.

Ana has published a number of very exciting things that can help solopreneurs with their marketing:

- a maker's guide on how to find customers before launch
- an ultimate marketing playbook for early-stage technical founders
- the Hidden Brain Marketing Newsletter
- an ebook on how to find a Tech Co-Founder
- she invented Nigel the Introvert, a cartoon character that I totally love.

Here's Ana:

00:00:43 Ana Bibikova
00:01:44 Ana ran a business, then became a mentor
00:12:26 Why introverted solopreneurs struggle with marketing
00:16:17 Introverts are more sensitive and like to be in control
00:18:12 Introverts can be great in sales
00:24:25 Do marketing, one experiment at a time
00:26:55 The age of mass marketing is over, you're not Coca-Cola!
00:36:06 The arrival of the creator economy changed marketing
00:39:52 Personalized marketing is the new way to earn people's trust
00:46:32 Planting as many seeds as you can
00:51:04 The development and marketing loop
01:00:33 Parting words

Read the full transcript on 2quiet2market.com.

You can also watch this episode as a video on YouTube.

Where to find Ana:

Twitter: https://twitter.com/NotechAna
Ana's courses and info products: https://bio.link/anabnHCSR

Creators & Guests