By now you've probably heard of the California Consumer Privacy Act (CCPA), but if you're not based in California, you may not be paying much attention... yet. Ben Herman, CEO of MadFish Digital, joins us to talk about how the CCPA is setting a precedent for a wave of similar regulations that will keep growing in strength and complexity, much like ADA. He discusses the specific steps credit unions can take to be out in front of this trend, whether or not you're based in California, and the ways in which COVID-19 has only heightened data privacy concerns.

In today's "new normal," what should credit unions be doing differently?  

Gigi Hyland, Executive Director of the National Credit Union Foundation, joins us to share stories about putting empathy into action, explain how new member habits are changing the credit union business model, and what she would do if she was chartering a new credit union today.

Innovation is often born out of crisis. After all, when everything is running smoothly, there isn't much need to think differently. But are credit unions only reacting to the crisis at hand, or are they taking the opportunity to step back and "dream bigger?"

Jon Jeffreys, President and CEO of Callahan & Associates, joins us to talk about why it's more important than ever to try new things, why helping our members isn’t enough, what three questions every credit union should be asking itself, and what learned from Mr. Rogers.

In the coming months, as we shift from crisis mode to our "new normal," companies will no doubt be hungry to start selling again. But what about our appetite as consumers?

Becky Smith, Chief Strategy & Marketing Officer of State Employees' Credit Union (SECU), joins us to talk about how her team is focusing its marketing efforts during this time of need. She shares what they are doing to help members, employees, and their broader community; why it's important to pay attention to members’ evolving emotional states; and how focusing on impact and doing the right thing can become the new competitive advantage is for credit unions.

During times of crisis, credit unions must walk together with their members. But how?

Jim Morrell, CEO of Peninsula Community FCU, joins us to talk about how to go to your core by putting your mission statement front and center, how to care for the short- and long-term financial health of your members, and how to reach members who won’t reach out to you for help.

Credit unions, like many businesses, are currently facing a lot of unknowns. It's not always clear what to do, or how to go about doing it. Luckily, George Hofheimer, Executive Vice President of Research and Development at Filene, is here to help.

He joins our podcast to talk about the number one thing that credit unions should be focused on right now, innovation opportunities in the current environment, and post-pandemic member service strategies.

We are living in fast-changing and uncertain times. Right now, more than ever, your members are seeking support and reassurance. So, how should credit unions proceed?

Casey Boggs, President of ReputationUS, shares his experiences on how to manage a Black Swan crisis, why consumers are even more scared about their finances than their health, and the worst thing an organization can do in a crisis.

We think of finance as a science, not an art. But the truth is, when it comes to our personal finances, money is about so much more than numbers.
National financial wellness expert Manisha Thakor joins us to talk about how our emotions affect our financial decisions, what we can learn about finance from Weight Watchers, and how credit unions can leverage our emotional connection to money to build more authentic relationships with their members.

Why is it important for credit unions to adopt a multicultural marketing strategy? Perhaps more importantly, what does that even mean? Edgar Hernandez, Senior Multicultural Strategy Manager at CUNA Mutual Group, is well equipped to answer these questions.

He joins the podcast to talk about what credit unions are doing well when it comes to multicultural marketing; how to use data to better serve diverse audiences; and the ways in which an effective multicultural marketing is strategy, just like any marketing strategy, hinges on listening to your members' needs, rather than assuming one-size-fits-all solutions. 

It it time for us to open our eyes to a credit union? Turns out, our eyes may already be open, but we're not seeing the full picture. 

Teresa Freeborn, CEO and President of Xceed Financial Credit Union and a Board Member of the Credit Union National Association (CUNA), joins us to talk about CUNA's Open Your Eyes campaign, including what it hopes to accomplish and why the campaign can’t be a “hit and run” effort. Oh, and also how pizza has ruined college students' FICO scores.