The Remarkabrand Podcast

The Remarkabrand Podcast

By Mike JonesBusinessMarketingManagement
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The Remarkabrand Podcast episodes

  • Episode 7 // The Meaning of Freedom and the Arizona Brand

    Summary: There’s nothing quite like post-July 4th to get us in the mood to talk about freedom and liberty. On this episode, Chris and Mike tackle freedom and what it means for the brand identity of Arizona. Some questions they look to answer: What’s the meaning of freedom? Is character necessary for people to be free? […]

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    57 min
  • Episode 6 // Interview with Phil Haasnoot of Salted Earth – Freedom & Arizona

    Summary: Is Arizona the wild west, with just a bunch of people doing whatever they want? Or is it a place where free people can turn freedom into prosperity? Phil Haasnoot, an engineer with his own startup (Salted Earth), inventing dry-fire gun training platforms, has some thoughts. Join us while Phil talks about Arizona versus […]

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    54 min
  • Episode 5 // Branded SWOT Analysis
    How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your environment. And decision begins execution.
    What do you think? Let us know – contact us.
    Discuss more at https://www.facebook.com/azbrandcast/
    Recorded at MAC6 in ever-sunny Tempe, AZ
    Listen to all our podcasts on our website: https://azbrandcast.com
    1 hr 23 min
  • Episode 5 // Branded SWOT Analysis

    “Plans are useless, but planning is essential.” -Douglas MacArthur How do you lead from your strengths? You discover them using a living SWOT analysis. But SWOTs take time, thinking, honesty and discipline. But when you want things to turn from vague to convincing, you build a SWOT, so you can know yourself and know your […]

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    1 hr 23 min
  • Episode 4 // Three Principles of Brand Strategy

    “Nothing interesting can come out of your brain unless it goes in first.” —Verne Harnish Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and […]

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    1 hr 16 min
  • Episode 4 - Three Principles of Brand Strategy - AZ Brandcast
    Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and turning it all into a process. Because leadership is hard work. But when you do it right, it results in more than money, but a brand you can be proud of.
    AZ Brandcast is a podcast discovery the unique identity of Arizona through the lens of Arizona brands and the people who build them.
    To find out more about AZ Brandcast visit https://azbrandcast.com
    1 hr 16 min
  • Episode 3 // Want a Good Reputation? Put Yourself through the Fire. (Accountability for Brands)

    “Everyone wants to be like Nike, until it’s time to do Nike stuff.” Everyone wants a good reputation, but few are willing to do the hard work to achieve it. It’s too easy to be tricked by the siren song of quick results. But to really be effective, you need to find your big promise, […]

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    1 hr 30 min
  • Episode 2 // You Care about Customers? Talk is Cheap. (Knowing Your Audience through Personas)

    “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” – Jeff Bezos Any business or citizen of Arizona is like a client. And everyone will tell you they care about clients. But […]

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    52 min
  • Episode 1 // Introduction to AZ Brandcast

    How can Arizona brands take leadership in the nation and the world just by living out their values in the backdrop of Arizona? Here’s our contribution to figuring this all out. We begin our conversation by talking about why we’re interested in understanding Arizona. Join us in the discussion in the podcast or just tell […]

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    1 hr 8 min

About The Remarkabrand Podcast

From the publisher's feed

You are remarkable. Even if your customers, your team members or your leadership don’t know it yet. Isn’t it time you showed the world what you have to offer? We think so. That’s why we’ve started the…