This week I’m joined by Rachel Cutler, a Lead Product Designer based in NYC who specializes in user experience (UX) for e-commerce brands.

Rachel has worked with major names like Instacart, Brita, Fellow Products, and Coterie – designing user journeys that boost engagement, conversion, and long-term customer loyalty.

In this episode, we dive into:

• What UX really means for e-commerce businesses
• How intentional design impacts conversions
• The biggest mistakes brands make when designing their online store
• The non-negotiables for a seamless customer journey
• And… a live review of my brand new e-commerce website TINAH (yes, really!)

Rachel also shares her approach to designing experiences that create connection, not just clicks – and how to use design as a silent but powerful sales tool.

📍 Connect with Rachel:
 LinkedIn – Rachel Cutler

🎧 If you're building or refreshing your online store or website, you need to listen to this one.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

In this episode, I’m joined by Rebecca Lazarou – medicinal plant scientist, holistic therapist, and founder of Laz the Plant Scientist, an e-commerce brand offering herbal teas and remedies to support healing and wellbeing.

Rebecca first came to me back in 2021 to refine her pricing strategy with wholesale in mind. Now, she’s come full circle – launching a wholesale channel as a new revenue stream in her business. And she’s here to share how it’s all come together.

If you’ve been thinking about selling your products wholesale but aren’t sure where to start, this episode walks you through what to consider before diving in, and why getting the foundations right is so important.

We cover:

• How to know if wholesale is right for your brand
• Pricing for profit and future scalability
• What you need in place before you approach stockists
• Real-world insight from Rebecca’s journey

🎧 Hit play to learn how to add a wholesale revenue stream the smart, sustainable way

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

If you’re running a Shopify or E-commerce business, you are going to want to watch this to learn how to use your data analytics to drive sales growth.

I’ve worked with some of the world's biggest luxury fashion brands, and one thing they all have in common is the use of key performance indicators such as conversion rates, traffic, average order value, and return customer rates in their future sales and marketing strategies.

By analyzing these metrics, e-commerce business owners can make better-informed decisions that lead to improved performance and increased sales.

Learn more about how to use the data in your e-commerce business here! 

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

I outgrew my e-commerce mentoring business in its original format… and if you’re anything like the amazing founders I work with, chances are you’ve felt this too.

In this week’s episode, I’m diving into something we don’t talk about enough - what happens when the business you built no longer fits the version of you that’s evolved?

Whether you’re burnt out, uninspired, or just feel disconnected from what you created - this conversation is a reminder that your business should work for you, not the other way around.

Inside this episode, I cover:

• Signs you’ve outgrown your business (and how to spot them)
• Why it’s normal to pivot - even if things are “working”
• Practical steps to realign your business with the life you actually want

This one’s for anyone who’s building a business with long-term freedom in mind - not just short-term hustle.

🎧 Hit play and let’s talk about what realignment really looks like.
 And if this one hit home - share it with another founder who needs to hear it too.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

Feeling like you’re ecommerce business if failing? Here’s why 👇

Back in 2020, e-commerce was booming - so many of your businesses were probably born in this time, and thrived… for a while...

Fast forward to 2024, and the market we are in is VERY different. Customer shopping behavior has shifted, the ecomony has changes and getting your business seen is much harder…

This means what you were doing back then, is NOT going to continue working now - you can't keep running your business the way you did the past few years.

If you want to survive and thrive in this new market, TRUST ME it’s time to pivot!

Out with the old (things that are no longer working for you) and in with the new (getting really clear on your strategy and how to optimize your customer experience to ensure conversions)

I share my take on this and give advice on you can pivot your business in this episode.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

So many people think drop-shipping is going to be their “get rich quick” scheme - but can it ACTUALLY make you rich?

IMO NO…

Dropshipping is for sure a popular business model in the ecommerce world, that has a lot of benefits, but it is not a get rich quick scheme and actually you could end up losing more money than you make... 

While dropshipping offers low risk and low barriers to entry, it is not a sustainable long-term plan if you don't build a brand around it. 

Many people approach dropshipping as a way to make quick money by selling trending products without being passionate about what they're selling. 

This leads to a crowded market, lack of customer loyalty, and poor customer experience. 

However, dropshipping can be done well by building a brand, white labeling products, and utilizing platforms like Amazon FBA.

I share more of my personal opinions on dropshipping in today's episode.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

If your e-commerce conversion rate is less than 2%, YOU ARE MISSING OPPORTUNITY TO SELL!

In this episode, I let you in on the most common reasons why customers may not be converting on your e-commerce website - these are the challenges pretty much ALL of my clients face.

The main 3 reasons money is left on the table in an e-commerce business is because:

1. Website Merchandising Issues
2. Lack of a Sales Strategy
3. Confusing customer journey

I’ll be giving you solutions for all of these to help you improve your e-commerce conversion rates.

If you’re ready to get a bit more strategic about selling in your e-commerce business and converting more of your browsers into buyers - get started with my convert more customers checklist, where I’ll give you 10 actions to take on your website in order to generate more sales. Download it here

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

Well… turns out never say never really is a thing. Because here I am - founder of my very own e-commerce business, TINAH - a mental wellbeing marketplace on a mission to change the narrative around mental health.

In this episode, I’m taking you behind the scenes of launching TINAH - from where the idea came from, to the unexpected hurdles, the emotional moments, and the exact steps we took to bring the business to life.

Whether you're toying with an idea or deep in product development, this one’s a must-listen for anyone building something with purpose.

I’ll be sharing:

• What inspired TINAH and why now was the right time
• The honest challenges of building a product-based business
• Lessons I learned as a founder doing it all (again!)
• Why this marketplace means so much more than just selling products

📍 Explore & support TINAH:

• https://timeisnotahealer.com/

🎧 Enjoyed this episode? Hit subscribe, share it with a fellow founder, and come say hi on socials @itssophiebiggerstaff

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

It’s been a while, but I am back and I am SO excited to restart the Commerce Club podcast!

& this time we’re on video…

I had to pause the podcast for a while due to issues with my laptop, starting a new business, life drama and an intensive period of traveling. But, I always knew I’d be back eventually as I love podcasting - it allows me to build relationships and share better insights than any instagram reel or tiktok could allow me to.

In my first episode back I give you an update on what you’ve missed whilst I’ve been gone , with updates on my e-commerce / retail consultancy business, launching my second business, and what my plans are for the next few months.

Give this episode a listen to hear how I plan to support you in your e-commerce businesses going forward.

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

This episode is an oldie, but one of my highest download - and for good reason.

In this solo session, I shared a sneak peek from one of my most-loved course modules all about sales strategy - a crucial step most founders skip when setting up their e-commerce business.

Even though this specific course is no longer available, the advice in this episode is still golden and will give you actionable insights to strengthen your sales approach from day one.

In this episode, I cover:

• What a sales strategy actually is (hint: it’s not just posting on Instagram)
• Why marketing without a sales plan is leaving money on the table
• The messaging you need to lead your customer to the checkout
• How to turn strategy into simple, consistent action

If you’re in the early stages of setting up your product-based business (or need to revisit your strategy), this episode will help you build a foundation that sells – without the burnout.

🎧 Loved this episode? Subscribe, share it with a fellow founder, and leave a review so more business owners can build with confidence.

👉 Want support to map out your own e-commerce sales strategy? DM me @itssophiebiggerstaff

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...