The Remote CEO Show

In this episode of The Remote CEO Show, I had the pleasure to interview Erik Hatch. Erik is the founder of Hatch coaching. An agency that specializes in sales marketing and management consulting for the Real Estate niche and not only!

My Morning Routine For Productivity My clients always ask me if I work every day until dinner time… Truth be told, I barely do. That’s because I know when I function best. I am at the top of my mental and physical capacity during the morning. After lunch, I tend to be less focused, and I get distracted more easily. That’s why I tend to do more reactive work in the afternoon. That means answering emails, getting errands done, etc. I also make sure to have lunch at 2 pm, which gives me a full seven hours of focused work in the morning (between 7 am and 2 pm.) By 4:30 pm, I am always done with all my work. That gives me plenty of time to spend with my wife. Since I wake up early, I am never tempted to stay up past my bedtime. That allows me to wake up at the same time every morning and repeat this fantastic morning routine. Are you struggling with your morning routine? Let me know in the comments below!

How to Start A Career in Digital Marketing in 2020 When I started my agency in the mid-2010s, digital marketing was not new, but there were a lot fewer agencies. Then things changed in 2017, and now there are so many companies offering it! Business owners have caught on, and they are tough to convince. That’s because every agency promises amazing results, but only a few of them have the data to back those promises. If you are just getting started or are a freelancer who wants to take your business to new heights, do the following. Focus on getting your first couple of clients on a revenue share model. This means that you don’t get paid until you get results. Don’t worry, you are not doing this forever, but you need momentum, so get your feet wet and put your money (and time) where your mouth is. Once you scale those accounts, it’s time to ask for testimonials and as many referrals as possible. Also, reach out to publications in your clients’ niche and try to get featured! Now that you have lots of social proof and authority reach out to as many prospects as possible and produce show your results and experience. When your prospects are on the fence, and they don’t know if they should buy from you, remind them that you are the closest option to a sure thing. You got excellent results; magazines wrote articles about you, and you have a ton of case studies… It’s a no-brainer!

Alright!!! I know… Cold calling is not fun, but it is the fastest way for you to get in touch with someone that can turn out to be your best client. In all honesty, most people hate cold calling because they don’t have a clear plan. Before picking up the phone, make sure you know who your lead is and how you can help them out. This will give you enough insight to keep the conversation going and the motivation to help them. Once they pick up, try to mirror their energy. People will always respond better to those who sound like them. If they’re excited, be excited. If they sound like they’re tired, relax and go slower. Now it’s time to buy time! The last thing you want to do is give them a boring one-liner like “we help businesses get more clients.” Be creative! “We double our clients’ revenue in 90 days by…” That’s more interesting, and it leads straight into a pitch. Once you’re pitching, don’t be generic. Mention how you help their specific niche. Tell them why your company is the best solution for their business model. Try this system for a few weeks and tell me, and your cold calls go!

My first remote team fell apart in less than a month. I had hired three people to work on my Amazon business. I was still afraid to give up control, so I would message them every couple of hours to ask for updates. Sometimes I would even message them at night or on weekends. Within a couple of weeks, I started noticing a drop in the quality of the work, and by the end of the month, two of the three-team members had left. I learned the hard way that remote work is not like on-site work. People that work well remotely have a higher sense of independence and can motivate themselves. If you are not ready to let your team do their magic, maybe you should wait to hire a remote team! Also, don’t make the same mistake I made. Don’t only rely on messaging apps to speak with your staff. Get on a video or audio call with them every day to set the tone for the day, motivate them and share empowering stories. Working remotely is a blessing, but you need to make sure that everyone feels that way. Don’t automatically expect people to be on the same page. Ask questions, and make your morning meetings count! They’re likely the only time that you get to interact with your staff for the day!