This Friday we're joined by Julian Deguzman. Julian is a basketball photographer/videographer who grew up in the Bay Area with a love for the sport. He is one of the many talented creators driving the culture of the sport forward with his work. Basketball sits at the nexus of music, culture, and fashion, and we were thrilled to bring on a creator with first hand experience creating and helping shape the culture surrounding the sport. Julian has shot for major brands like Bleacher Report, Overtime and Ball Is Life, as well as photographed some of the biggest stars in the sport including LeBron James, Bronny James, Mikey Williams, and rapper YG. To stay up to date with his work, you can follow his Instagram page @raw.jules

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Mose

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Instagram https://www.instagram.com/mosedesmoulins/

Will

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This episode we're joined by Leo The Creator, a Digital Content Coordinator at the University of Minnesota.

Unsure of what to do after he graduated college, Leo took up videography and quickly fell in love with the craft. The only problem? He was making no money. Even today, Leo still remembers when he only had 10 cents in his bank account, and when he was forced to move back home with his parents. And, the struggle didn't stop there. Before his first real video job, Leo applied to over 80 college programs, without a response. His story exemplifies grit, perseverance, and unwavering dedication to his craft, and we were so grateful that he was willing to share it with us.

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Mose

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Will

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Patrick Scebba is the founder of the "Hockey Collective" Instagram page, which he launched 8 years ago at the age of 18, sharing hockey memes for fun. In just a few years of posting, he saw his audience grow by the thousands, opening his eyes to the possibilities of making this hobby into a full-time job. Now his page is at 300,000+ followers, where he does brand deals and now is selling merch, making this endeavour his main source of income. We had a great conversation chopping it up about his origin story, the experiences social media has provided him, his strategies and where he sees himself taking his brand in the future.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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This week we are joined by Camryn Kern who is a video editor at CBC and  freelance filmmaker based out of Toronto, Ontario. We discuss the process of producing a documentary from start to finish, knowing your worth as a creative, and whether going to school for creative media is a good decision in 2020.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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Twitter https://twitter.com/thewillj_

This week we're joined by Ailish Forfar. While she might describe herself as a washed-up pro hockey player in her Instagram bio, Ailish is an ivy-league graduate, has worked for every major Canadian sports media company, and most recently hosted a digital talk-show with none other than Steve Dangle. Not a big deal.

We spend the bulk of this conversation talking about the present day challenges facing women's sports, and the role that media coverage plays in growing the game. Women's sports have historically been hampered by a lack of interest from broadcast networks. So, what will it take for women's sport to go mainstream today? If the traditional networks won't take a more active role in spotlighting women's sports, we asked: how can the players use new digital channels to build attention and momentum for their sport?

One of the most exciting insights that came out of this conversation was the opportunity being created by platforms like TikTok, or Youtube, for the players themselves to elevate the attention given to their game. You no longer need a camera crew, or production team to put good content out into the world. So, in the spirit of empowering creators, we challenged Ailish — as someone who is both an ex-pro player, and someone who works in media — to share some of the reasons that hold her back from creating and sharing content to grow the game.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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Instagram https://www.instagram.com/wiill.j/

Twitter https://twitter.com/thewillj_

This week, we're joined by digital strategist, and agency owner Victoria Morton. Victoria helps small-businesses, and public-speakers share their story on digital platforms through her company, Decker Creative Strategy. In this episode, we talk through our strategies for building brands on digital, why going viral isn't a strategy, and how businesses can attract more customers with the counter-intuitive approach of giving their best content away for free. 

Content marketing has become top-of-mind for every business, regardless if you work in finance or eCommerce. Finding and engaging with your customers online has become the table-stakes in our new digital world. So what works? And more importantly, what doesn't? Victoria turns the conversation to us, and we chat through some of the strategies, tactics, and philosophies we use for clients and in growing our own podcast.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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Twitter https://twitter.com/thewillj_

This week, we're joined by Moose Bendago. Moose works at a bunch of interesting places including the Athlete Tech Group, Bardown, the Toronto Raptors, and his own project Moose Media. From content creator, to editor, and podcast host, Moose wears many hats, and had lots to share about how hockey culture can evolve and attract new fans, how athletes are turning into brands, and how they can create content to engage with their audience, and finally the struggles of creating content for your own brand, and the challenges that solo-creators must overcome to build something meaningful. From working with the Raptors when they won an NBA Championship, to interviewing Canadian Olympians, this conversation doesn't disappoint.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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Instagram https://www.instagram.com/wiill.j/

Twitter https://twitter.com/thewillj_

On this week's episode, we bring on friend of the podcast, Max Lewis. Max is a writer, producer, and content guy who's worked for the GTHL, and with the Don Mills Flyers organization. In the episode we chat about funny stories from university, what it was like interviewing NHL stars like Connor McDavid, and Jack Hughes, and what the future of content and athletes looks like.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

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Instagram https://www.instagram.com/wiill.j/

Twitter https://twitter.com/thewillj_

This week we're joined by Sarah Jenkins, a digital content creator and the project lead for CBC's newest online video portal. In this episode, we talk about the evolving digital content space, what's changed since Sarah graduated in 2018, and walk through the projects and experiences at Yahoo Sports, and Sportsnet that have shaped her broad-reaching outlook on the content space today.   

This episode is packed with value for people of all different levels of experience. Whether you're graduating in a few months, and are looking for tips on how to land your first internship, or you're working for a network today, and you want to go out on your own and launch your own brand, this episode really delivers.

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Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

Youtube https://www.youtube.com/channel/UCKXR3K1C35t_uMQ5cCHcqew

Instagram https://www.instagram.com/wiill.j/

Twitter https://twitter.com/thewillj_

This week we're joined by Blaize Fobbe. He is a videographer who got his start shooting content for the University of Minnesota Duluth football team. Earlier this year, he decided to pack his bags and move to L.A to transition from shooting sports to music videos, and commercial work. We talk about the career move, what inspires his style today, and what advice he would give to his younger self.

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Twitter https://twitter.com/Renderandrepeat

Mose

Twitter https://twitter.com/mosedesmoulins

Instagram https://www.instagram.com/mosedesmoulins/

Will

Youtube https://www.youtube.com/channel/UCKXR3K1C35t_uMQ5cCHcqew

Instagram https://www.instagram.com/wiill.j/

Twitter https://twitter.com/thewillj_