The Render Podcast

We’ve heard you had some questions about rentals! How did we know that? Well, we hosted 8 live classes with over 5000 students and had so many questions about rental companies and how we do what we do, so we went one by one and answered as many as we could get to! 

Jump right in and listen in on Cam and Kaley answering all your rental questions! 

Rental Biz Academy is now on sale! Check it out: therender.co/rba

Cam is sharing her story, so pull up a seat and get cozy. You’re going to have an insider's eye into how she started, some tough life circumstances that landed her into the entrepreneur she is today! 

Here is a sneak peek of what this episode consists of:

[2:50] It all started with my mom and dad

[7:13] What’s the next best decision?

[18:45] Storage units on storage units!

[20:45] Kaley joined the team!!

Rental Biz Academy is NOW open! 

rendereducate.co/rba

The most popular questions we get all the time revolve around how to price inventory or services and we’re here to tell you that we get it. It’s tough! We’ve had years and years of struggles getting to the point where we are 40-60% profitable on all of our products and services. 

In this episode, we pulled out a couple of sections from two of the lessons in Rental Biz Academy, our new course for rental pros like you! This course has 18 video lessons with worksheets to guide you through how to start and scale your rental company. It’s full of templates, checklists, and guides with plug and play spreadsheets (which are the exact tools we use in our business!) 

We are hosting a FREE class, teaching you the 5 fundamentals of of how we have scaled our rental company to be a 7-figure business. Sign up here: https://bit.ly/39mMQql (https://bit.ly/39mMQql)

Here is a sneak peek of what this episode consists of:

[3:25] Rental inventory should be an investment like the stock market

[4:45] 3-5x rule

[6:55] Engage with your audience

[9:52] Foam Density

[13:25] Wholesale vs. Retail buying

[19:25] Why do you need minimums?

[22:20] Breakdown of FEES

FREE Class for Rental Pros: https://bit.ly/39mMQql (https://bit.ly/39mMQql)

Want to check out Rental Biz Academy? rendereducate.co/rba

Next week we’re answering all your questions about rentals and the course! Send us an email to [email protected] so we can answer yours!

Today’s show, we’re talking about the buzzword of the year, PIVOT.

Emily Newman is the founder and CEO of the online learning company If I Made. 

Expert knowledge and ability within multiple disciplines relating to digital marketing, the wedding industry, online learning, and business development have enabled Emily to continually strengthen organizations by leading through influence and identifying and acting upon future opportunities to create and market ideas and products well ahead of the curve. 

While strategically developing If I Made, she was also serving as CEO and Editor in Chief of internationally-renowned online wedding blog and used wedding dress listing service, OnceWed.com. She sold Once Wed in 2018. 

Join our FREE Webinar on how to start or scale a rental company with If I Made: https://bit.ly/39mMQql (https://bit.ly/39mMQql)

Here is a sneak peek of what this episode consists of:

[12:40] You’ve gone through a tough time before, so how can we apply that to now?

[13:35] Wartime vs. Peacetime general - The Hard Thing About Hard Things - Ben Horowitz Book

[16:46] Emily’s Father taught her that “No matter what’s happening in your life, there’s always opportunity.”

[23:10] Sometimes doors have to close forcefully for you to actually make a move

[27:27] Closing or pivoting your business doesn't automatically mean you’ve failed or couldn't make it, sometimes this was the perfect situation to make you realize this is not what you want to do the rest of your life

[30:12] Take this time to focus on your business while you have the time

[38:45] Remember to just be open during this time, anything can happen!

Sign up for the FREE webinar: https://bit.ly/39mMQql (https://bit.ly/39mMQql)

Next week, you’ll have an exclusive opportunity to listen in on one of the lessons from Rental Biz Academy! Come back and listen in on that!!

Allana Luterman from Tapgoods is here to talk about not only surviving but thriving in this slow season of business. We’ll discuss the importance of shifting gears, perfecting websites, and so much more to better the shape of your business while we have the time to do so. 

Here is a sneak peek of what this episode consists of:

[7:36] How can I improve my business in slow seasons? 

[11:31] Use your website to sell yourself

[15:13] Change can be a really good thing!

[15:51] Run your numbers to see where you stand 

[21:15] The “guilt factor”

Check out TapGoods for yourself by going here: https://bit.ly/393fL2q (https://bit.ly/393fL2q)

Next week we will drop an episode with Emily Newman of If I Made

We love a little girl talk here in the BER office - what better way than to have Brite Beauty’s own Marsi Hubbard stop by to talk all things makeup and hair, quarantine trends, and so much more. Talk about a fun conversation! Both of us being in the events industry, I’ve been friends with Marsi for some time now and we’ve never had we had a dull moment. I know you’ll enjoy her, too!

Marsi Hubbard is the founder, CEO, and Session Stylist of Brite Beauty an on-location, on-demand hair and makeup company, specializing in bridal with a flair for pOpUps. She is a Texas Tech graduate, a licensed cosmetologist for over 21 years, a published hairdresser, and wife and mom to the real modern family.

Here is a sneak peek of what this episode consists of:

[3:50] Makeup trends and creativity in quarantine 

[10:14] How do I wear makeup with a mask? 

[14:00] Productivity and confidence in quarantine makeup

[17:12] Makeup and virtual dating 

[21:50] Hair color shipped right to your door! 

Want quality hair color shipped right to your door? Find E-Salon Hair Color here: https://www.esalon.com/ (https://www.esalon.com/)

Want to learn more about Marsi? You can find her here!

https://slack-redir.net/link?url=http%3A%2F%2Fwww.britebeauty.com (www.britebeauty.com)

I’ve been there. I’ve felt what you felt. Starting and running a company alone is one of the toughest challenges I’ve endured - that’s why I want to give you all of the golden nuggets I’ve accumulated throughout this long process. From quitting my full-time job to being my own boss, here is exactly what I did to get where I am today. 

Today’s show will hopefully be an encouragement to those of you who are walking through the same frustrations I did (and sometimes still do!)

Here is a sneak peek of what this episode consists of:

[2:00] Cam’s Background 

[4:35] Sitting on the edge of an idea

[9:25] Join the conversation!

[10:17] Cam’s top tips and tricks to solopreneurship

Next week, team member Reggie Whitfield will be joining us to have a conversation about installs, and the details surrounding client fulfillment.  

Interested to learn more about Goodshuffle? Check out these links

To try Goodshuffle Pro for FREE for 30 days go to

rendereducate.co/goodshuffle

To find Goodshuffle, go to https://pro.goodshuffle.com and on Instagram @goodshuffle

Want to expand on this episode? Check out our resource: https://therender.co/how-to-thrive-as-a-solopreneur/ (https://therender.co/how-to-thrive-as-a-solopreneur/)

In search of community? Find it here in our rental-friendly Facebook group:

https://www.facebook.com/groups/rentalcommunitynationwide (https://www.facebook.com/groups/rentalcommunitynationwide)

Making the shift into the world of corporate events doesn’t have to be difficult - we’re here to give you the insight on everything you need to know. They’re a great way to create margin in your revenue and expand your inventory into more creative, custom pieces. In this episode, Cam talks all things corporate to help you gain the knowledge and terminology to pivot from planning solely weddings to corporate events. 

Here is a sneak peek of what this episode consists of:

[11:26] Specific terms you should know

[24:40] Shorter booking period for corporate

[28:48] Tips for impressing corporate customers

[31:59] Most rented pieces from corporate clients

You can find more information about corporate events by visiting https://renderevents.co/pivoting-from-weddings-to-corporate-events/ (https://renderevents.co/pivoting-from-weddings-to-corporate-events/)

Interested to learn more about Goodshuffle? Check out these links:

To try Goodshuffle Pro for FREE for 30 days go to: rendereducate.co/goodshuffle

To find Goodshuffle, go to https://pro.goodshuffle.com and on Instagram @goodshuffle

So, why are we switching to “installation and retrieval?” Does our verbiage really matter to a client? Cam dives into the “why’s” of all our processes through the delivery and pick-up of an order, as well as the importance of charging fees and covering all delivery costs.  

Here is a sneak peek of what this episode consists of:

[3:48] The two revenue streams for rentals 

[9:00] Other fees to implement 

[15:30] Are you covering your costs? 

[36:23] Follow-up with your clients!

Next week we will drop an episode all about diving into the corporate event world, and how it has completely changed the way we do business.

Interested in being on the waitlist for Rental Biz Academy? Sign up here: https://view.flodesk.com/pages/5eb2c0ae48b5a70026d03e36 (https://view.flodesk.com/pages/5eb2c0ae48b5a70026d03e36)

“I have a rental business, but how do I make it stand out from the rest?” In this episode, rental business coach Lane Richards discusses the importance of individuality and interlacing your personal brand with your business. 

Lane' Richards is the multidisciplinary entrepreneur and creative genius behind the award-winning specialty rental company, Something Borrowed Portland. Sold in 2018, Lane' now offers mentoring and strategic business planning to specialty rental companies looking to build and scale a profitable business.

Here is a sneak peek of what this episode consists of:

[4:36] Sending clients to your competition 

[8:38] We all have our own niche, but we learn from each other

[10:18] Killing your business with “Imposter Syndrome”

[12:24] It’s okay to be slow to grow

[24:06] Followers on social media does not equate to money

Lane' can be found online at http://lanejrichards.com/ (lanejrichards.com), via Instagram @lanejrichards, or via https://www.facebook.com/LaneRichardsCoaching (Facebook)