The Render Podcast

On today’s episode of The Render Podcast, we sat down with our dear friend Christie Varner to chat about all things finances within your business. Christie is joining us as part of our In Conversation with series where Cam talks with leading industry professionals in and out of the events industry about hot topics surrounding money, booking clients, navigating the market, how to sustain your energy, and much more! 

Christie is an avid entrepreneur in the sense that she is a certified CPA, financial planner, financial advisor, a business leader, and last but not least, founder of Victory Advisory. 

In Ep. 145 — Cash Flow Strategies for Small Business on The Render Podcast, Christie talks with our audience about strategies and steps you can take to continue bringing in cash and keeping your business afloat. Join us on today’s episode as we still talk about money, but in a new way of approaching it! 

Here is a sneak peek of what this episode consists of:

[4:11] Hope vs. Strategy

[15:35] Strategy One — Increasing Your Profit

[21:20] Strategy Two — Increasing Your Revenue

[32:45] Strategy Three — Controlling Your Expenses

[48:35] Connect with Christie Varner

Product or Affiliate Links

Connect with Christie Varner

— Website

— LinkedIn

With you in mind, we have created a free downloadable worksheet for your convenience. Simply print it out and let the ideas begin to flow as you listen to this episode!  

Book Recommendation — Profit First by Mike Michalowicz

Podcast Recommendation — Ep. 151 — Upselling Your Clients with Kelly Ann Peck

Software Recommendation — Our Favorite Inventory Management Software

Next week we are continuing our In Conversation with series with a new guest and we cannot wait to share it with you! Thank you for being here, friend.

In today’s episode of The Render Podcast, Cam sat down with Corbin Bahcall of Night Owl Coffee to chat about all things entrepreneurial and most importantly, how to sustain your energy during some of the busiest seasons of work. Naturally being the king of coffee, you might think living on caffeine is the quick and simplest answer, but there is so much more to it than that. 

How do you truly sustain your energy and what you are able to continue accomplishing within your business? Is it personal devotions each morning? What about a quiet jog around your neighborhood? Are you taking the time to genuinely be with your family when you are home from work? Join us in today’s episode to learn more ways about how to sit back and refocus during some of the busiest seasons in your work life. 

Here is a sneak peek of what this episode consists of:

[4:53] Growth Mindset vs. Fixed Mindset

[6:40] Sustaining Your Energy During Busy Season

[16:05] Full Circle of Entrepreneurship

[22:00] Personal Development

[26:57] Onboarding Process

Product or Affiliate Links

Mindset by Carol Dweck

Unreasonable Hospitality by Will Guidara

Learn more about Night Owl Coffee and make sure you reach out to them for any events you may have coming up! As always, thank you for being here on today’s episode! We hope that you are loving this new series! We will see you next week, friend.

On today’s episode of The Render Podcast, Cam sat down with guest Tracy Autem of Tracy Autem Photography to continue our In Conversation with series! Tracy has over 18 years of experience as a photographer and leads a team of associate photographers under her business and brand. From weddings, events, head shots, and any other type of events that may need photography for, Tracy and her team capture all of those special moments for your event. 

On top of everything that she does within her business, Tracy is a mom to 3 kids, serves as the Vice President of WIPA - Dallas, does speaking engagements and provides educational content to her audience. Tracy has worked incredibly hard to build up her brand and establish a name for herself. In today’s episode she shares her experience with building a healthy work team that you can depend on to accomplish the task at hand and how to set the tone of this culture at the very beginning. 

Here is a sneak peek of what this episode consists of:

[3:45] Training Up Your Team

[11:25] Clear Communication within Your Team

[27:45] Switching Your Team Members Role

Product or Affiliate Links

Learn more about Tracy:

Tracy Autem Photography 

Tracy Autem IG    

Lightly Photography 

Lightly Photography IG

Next week on The Render Podcast, we are sitting down with another guest and continuing our In Conversation with series with fellow industry professionals and peers! Thank you for being here, friend!

In today’s episode of The Render Podcast, we are continuing our third episode of our newest series called In Conversation with and this week we are chatting with our guest Jennifer Trotter of Lip Service Makeup. Having over 30 years of experience from tv shows, production companies, weddings and events, Jennifer has paved her way through the event industry and truly knows the ins and outs when it comes to working with different clients along the way. 

Cam sat down with Jennifer and talked through the ins and outs of running a business, when to say yes (likewise, when to say no), and how the customer is not always right. Join us on this journey of talking about all things business and knowing how to guide the client in the direction they may not realize that they needed. 

Here is a sneak peek of what this episode consists of:

[4:00] Navigating as a Business Owner

[6:47] The Customer May Not Always Be Right

[18:09] Adding Value to The Customer Experience

[22:55] Step Into the Consumer Mindset

Product or Affiliate Links

Connect with Jennifer Trotter: Instagram | Facebook | Website

Everything is Figureoutable by Mario Forleo

Next week we are continuing this series with another special guest as we cannot wait to have you join us! See you next week, friends!

In today’s episode of The Render Podcast, we are continuing the In Conversation With Series with guest Marsi Hubbard, owner of Brite Beauty, an on location and in studio beauty company based in Dallas, Texas.  Cam sat down with Marsi and talked about all things glam, of course, and more importantly, the grit it takes when it comes to owning a business in the event industry. 

As an entrepreneur, you have to be obsessed with your work and what you do, because you will be waking up daily and doing it. The true blessings with your business come in time and take consistent work and showing up. There are moments when you are on top of the world and everything is going great, then there are moments where you may be worried or frantic about booking your next events. Knowing how to navigate all of the emotions that come with the grit and the glam of your business is so important. Join us as we dive further into this! 

Here is a sneak peek of what this episode consists of:

[6:54] Grit & Glam

[8:40] Show Up to Go Up

[13:39] Your Needle Moving Activities

[19:25] The Growth Mindset

Learn more about Brite Beauty and make sure you visit their new studio location in Downtown Dallas and as always, thank you for being here on today's episode! We hope that you are loving this new series! We will see you next week, friend.

In today’s episode of The Render Podcast, we are introducing our newest series called “In Conversation With” focusing around conversations with fellow industry leading professionals that have turned into dear friends. First up in the series, Cam sat down with Alex Sutherland, Director of Sales & Marketing of Vestals Catering, to talk about establishing culture in your work environment. 

Alex has over six years of event industry experience, and 4.5 of those years being at Vestals Catering. Being a new mom, she has learned how to manage that balance to stay present in both her work life as well as mom & wife life, and talks about how to navigate this when you are a leader in a company. Join us for this episode! 

Here is a sneak peek of what this episode consists of:

[5:06] Seasons of Life with Work Culture

[11:50] Recognizing Life Happens

[16:01] Establishing Healthy Workplace Culture

[26:15] Prioritizing Internal Marketing

Next week we are continuing our series with our guest, Marsi Hubbard of Brite Beauty! We are getting into the nitty gritty and chatting about Grit & Glam! See you next week, friends.

Cheers to 3 Years! As you may have seen from the last few weeks, The Render Podcast has been officially official for three wonderful years and we are so grateful to have had you here along for the ride. The Render Podcast was created to be a free, resourceful, and impactful educational podcast for you to lean into. With the intention of creating resource guides and free templates, having those hard conversations, and inviting guests to The Render Podcast, we have poured so much into this with you in mind.  

Through everything that we create for you, we love hearing what you think about The Render Podcast! If you could take a few minutes of your time and  Leave Us a Review , that helps us out so much! Having our listeners take the time to tell our audience or someone new what they love about our podcast helps boost our exposure so much.  

To celebrate 3 years, we have rounded up our top three best-of-the-best episodes that we wanted to share with you! The first week we opened up with a re-run of Ep. 114 — Examining the Relationship Between Rental Companies & Planners, we followed this with a re-run of Ep. 112 — Upselling Your Clients with Kelly Ann Peck, and to end this best-of-the-best series, we are wrapping up this series with a re-run of Ep. 83 — Pinterest Strategies for Rental Companies with Julianne Smith.  

Our guest, Julianne Smith, helps creative small businesses throughout the wedding industry that are struggling and confused with their online presence. She is an expert in Pinterest and gives her best tips on how to grow your business on the platform.  

Key Takeaways from the episode:

→ The Biggest Misconception with Pinterest

→ Why Rental Companies Should be on Pinterest

→ What You Need to Know Before Getting Started

→ The Content That Performs Best

→ Titling Your Pins and Board for the Best SEO

Cheers to 3 Years! As you may have seen last week, The Render Podcast has been officially official for three wonderful years and we are so grateful to have had you here along for the ride. The Render Podcast was created to be a free, resourceful, and impactful educational podcast for you to lean into. With the intention of creating resource guides and free templates, having those hard conversations, and inviting guests to The Render Podcast, we have poured so much into this with you in mind. 

To celebrate 3 years, we have rounded up our top three best-of-the-best episodes that we wanted to share with you! Last week we opened up with a re-run of Ep. 114 (you can find that episode here) and this week we are following this with a re-run of Ep. 112 with guest Kelly Ann Peck!

In this episode, Kelly and Cam discuss how you can continue boosting your revenue numbers by upselling to your current book of clients rather than trying to book an abundance more of clients. Tune in to learn more! 

Key takeaways from this episode:

→ Asking For The Sale is Icky

→ S.A.L.L.E.S.

→ Easier To Upsell Returning Clients

→ Our Clients Don’t Think As We Do

→ How Upselling & Marketing Work Together

→ #1 Forgotten Sales Question

→ Who You Are Working With

→ What Makes Upselling Exciting

Cheers to 3 Years! The Render Podcast has been officially official for three wonderful years and we are so grateful to have had you here along for the ride. The Render Podcast was created to be a free, resourceful, and impactful educational podcast for you to lean into. With the intention of creating resource guides and free templates, having those hard conversations, and inviting guests to The Render Podcast, we have poured so much into this with you in mind. 

To celebrate 3 years, we have rounded up our top three best-of-the-best episodes. You will have the opportunity to listen to the recap on these again! First up, Ep. 114 with guest Amber Anderson of Refine!

Amber Anderson is the leader of Refine, a community of planners located in Austin, Texas, and loves the ability her position gives her to bridge the gap between rental companies and planners, all on behalf of the client.

In this episode, Amber and Cam discuss important hot topics, clauses in rental contracts, how to best serve your clients, and what working with the right team can accomplish. Tune in to learn more! 

Key takeaways from the episode:

→ Refine

→ How Planners & Rental Companies Can Work Together

→ Do You Need to Pay OT on weekends?

→ Showing Products that Fit Your Clients Needs

→ Why You Should Send Surveys

→ Budgeting Needs vs. Wants When Renting

→ The Right Partners Can Boost Your Client Experiences 

Product or Affiliate Links

Refine — Amber’s Community of Wedding Planners in Austin, Texas

Refine’s Instagram Account

Next week on The Render Podcast, we are continuing with another surprise episode from the last 3 years! 

On this week’s episode of The Render Podcast, Cam sat down with Tayler Cusick Hollman, Founder of Enji, a soon-to-launch tech startup that will provide marketing tools that are specifically built with small business owners in mind. Having a background in Marketing Consulting, Tayler started Taylrd Media and Designs and pursued this endeavor because she realized she did not fit into that ‘corporate box’. One thing led to another and as her client list grew, so did her consulting business. 

Having worked with wedding professionals worldwide, Tayler assists in creating marketing strategies, copywriting, implementing those tools, and figuring out how to pivot in your small business as those marketing metrics circle back to your business. We all need marketing when it comes to our businesses, but how can you tap into expert marketing support? Tayler is doing this with her startup, Enji. Join us to learn more about how Tayler is changing the game and helping us have access to these resources.  

Here is a sneak peek of what this episode consists of:

[6:40] Numbers vs. Trusting Your Gut

[19:47] KPI Metrics — What do you track?

[24:06] Where Your Clients Find You

Product or Affiliate Links

Marketing Stats Template

How To Grow Your Small Business by Donald Miller

Until next time, friends! Thank you so much for joining us on The Render Podcast!