The Resonance Effect: The art and psychology behind words that sell

The Resonance Effect: The art and psychology behind words that sell

By Chelsea Quint | The Business WhispererBusinessMarketing
Download on the App Store

The Resonance Effect: The art and psychology behind words that sell episodes

  • The Easiest Way To Make Your Marketing Content Convert Better

    EPISODE OVERVIEW

    In this short and sweet episode of Live Your Legacy, Chelsea shares the simplest technique to create engaging, scroll-stopping marketing content.

    Whether you’re a solopreneur or running a business with a team, this episode is packed with practical advice to help you make your marketing efforts more effective and enjoyable.

    KEY TAKEAWAYS

    The Importance of Enjoying Your Marketing

    • Finding peace and fun in marketing is crucial for consistent and effective content creation.
    • Ensuring your marketing efforts yield the desired results is essential for long-term business success.

      • The Simplest Technique for Better Marketing

      • Create a first draft of your marketing content without worrying about perfection.
      • Go back through your draft and identify the most engaging, helpful, or interesting parts.
      • Move those standout sections to the beginning to capture attention right away.

        • Why This Technique Works

        • The initial creation process often includes extra words or ideas that aren’t needed.
        • By identifying and prioritizing the most impactful content, you enhance engagement and effectiveness.

          • Application Across Platforms

          • This technique can be applied to any marketing channel: Instagram, email, blogs, podcasts, and more.
          • Focus on making the first impression impactful, especially for content aimed at attracting new audiences.

            • Benefits of This Approach

            • Reduces the pressure of creating perfect content on the first try.
            • Helps you find the flow and creativity needed for effective marketing.
            • Improves conversion rates by leading with your strongest material.

              • PRACTICAL TIPS

              • Sit down and create your first draft with the mindset that it’s okay if it’s not perfect.
              • Review your draft with kind and compassionate eyes, looking for the golden nuggets.
              • Rework your content to start with these standout sections, deleting or rearranging as necessary.

                • CONNECT WITH US

                  • Instagram: DM me on Instagram @Chelsea.Quint

                    • SUBSCRIBE & FOLLOW

                    • - Follow us on Spotify or your favorite podcast platform.
                    • - Rate and review to support the show.
                    • - Share episodes that resonate with you to help spread valuable insights.

                      • CLOSING THOUGHTS

                      Chelsea encourages you to try this technique and see how it transforms your marketing efforts.

                      By focusing on the most engaging parts of your content, you can make a stronger impression and enjoy the process more. If you have any questions or feedback, reach out to Chelsea via email or Instagram.

                      ---

                      EPISODE TIMELINE

                      00:00 Introduction to Live Your Legacy Podcast

                      00:36 The Importance of Marketing and Content Creation
                      01:57 Simplest Technique for Engaging Marketing Content
                      02:42 Applying the Technique Across Platforms
                      04:12 The Creative Process in Marketing
                      07:15 Practical Steps to Improve Your Marketing Content
                      13:22 Final Thoughts and Encouragement
                      14:53 Conclusion and Listener Engagement

                      17 min
                    • WTF Is a Brand? And How to Create an Unmistakable Brand

                      EPISODE OVERVIEW

                      In this episode of Live Your Legacy, Chelsea Quint breaks down the seemingly simple but crucial question: "What is a brand?" She delves into the importance of having an unmistakable and recognizable brand for your business or personal brand. Chelsea shares actionable steps on how to create a brand that stands out, attracts the right customers, and drives business growth.

                      KEY TAKEAWAYS

                      The Importance of a Brand

                      • A brand is your first impression, vital for attracting potential customers and making your business memorable.
                      • A strong brand can help increase referrals and opportunities by making you recognizable and top-of-mind for your industry.

                        • What is a Brand?

                        • A brand is a collection of associations, traits, emotions, and concepts linked to your business or personal identity.
                        • It’s not just a logo or a website; it’s the entire experience and perception people have of you and your business.

                          • Building an Unmistakable Brand

                          • List all the things that make you, you.
                          • Cross out anything not directly related to your business.
                          • Identify what you want to be known for and associated with in your industry.

                            • Why Having a Brand Matters

                            • A clear brand makes it easier to attract and convert customers with less effort.
                            • It helps create a separation between you and your business, which can benefit your mental health by preventing enmeshment.

                              • Exercises to Clarify Your Brand

                              • Make a comprehensive list of your personal and professional traits and interests.
                              • Filter these to focus on what is relevant and beneficial for your business.
                              • Define what you want to be associated with and known for in your market.

                                • Strategic Sharing

                                • Share elements of your life that support your brand identity.
                                • Avoid sharing unrelated personal details that may confuse your audience or dilute your brand message.

                                  • The Role of Consistency

                                  • Consistency in your brand’s visual and verbal communication helps reinforce your identity and makes your brand more recognizable.

                                    • PRACTICAL TIPS

                                    • Brand Audit: Regularly review your brand elements to ensure they align with your desired associations and industry position.
                                    • Content Pillars: Use your brand traits to create content pillars that guide your marketing efforts and make content creation easier.
                                    • Feedback Loop: Engage with your audience to understand how they perceive your brand and make adjustments as needed.

                                      • RESOURCES MENTIONED

                                      • Follow me on Instagram for more support

                                        • CONNECT WITH US

                                        • Instagram: DM me @Chelsea.Quint

                                          • SUBSCRIBE & FOLLOW

                                          • Follow us on Spotify or your favorite podcast platform.
                                          • Rate and review to support the show.
                                          • Share episodes that resonate with you to help spread valuable insights.

                                            • CLOSING THOUGHTS

                                            Creating a distinct and recognizable brand is essential for business success. By understanding what a brand truly is and how to build one, you can make your business stand out in a crowded market. Embrace the exercises and strategies discussed in this episode to start building a brand that reflects your unique identity and attracts the right opportunities.

                                            ---

                                            EPISODE TIMELINE

                                            00:00 Introduction to Live Your Legacy Podcast

                                            00:38 The Importance of Branding

                                            02:01 Why Branding Matters

                                            10:40 Defining a Brand

                                            14:15 Building Your Personal Brand

                                            21:27 Practical Branding Exercise

                                            31:35 Conclusion and Next Steps

                                            33 min
                                          • It's Not Over 'til It's Over (You Have More than Enough Time to Reach Your Business Goals This Month)

                                            EPISODE OVERVIEW

                                            In this episode of Live Your Legacy, Chelsea delves into the ever-present challenge of time in business. Whether it’s the pressure of a looming deadline, the wait for an important response, or the slow build of growth, time can be both a friend and foe. Chelsea shares insights on how to stay open to possibilities and maximize the last days of a month or a launch period to achieve your goals.

                                            KEY TAKEAWAYS

                                            The Challenge of Time

                                            • Time can feel like a pressure cooker, especially towards the end of a launch or a sales period.
                                            • The struggle of waiting for results or responses can be overwhelming.

                                              • Staying Open to Possibility

                                              • The importance of not giving up before the end.
                                              • Remaining open to the possibility of success, even in the final days or hours of a launch or sales period.
                                              • Examples of how staying open to possibilities can lead to unexpected success.

                                                • Overcoming the Urge to Give Up

                                                • The tendency to give up before it's actually over.
                                                • How to resist the urge to close the door on opportunities.
                                                • Shifting from a defeatist mindset to one that remains curious and open.

                                                  • Real-Life Application

                                                  • Client success stories of pushing through and achieving goals in the final moments.
                                                  • Practical advice on what to do when facing the end of a month or launch period.

                                                    • Mindset Shifts for Business Success

                                                    • Training your brain to stay positive and open to possibilities.
                                                    • The role of intentional thinking and consuming positive stories of success.

                                                      • End-of-Month Strategies

                                                      • Utilizing the last few days of a month to reach out to potential customers, follow up on leads, and push your offers.

                                                        • PRACTICAL TIPS

                                                        • Find creative ways to market and promote your products or services in the final stretch.
                                                          • Embrace the uncertainty and remain open to all possibilities.
                                                          • Use the end of a sales period or month to your advantage by intensifying your efforts.
                                                          • Keep a positive mindset and remember past successes or stories of others who have succeeded against the odds.

                                                            • RESOURCES MENTIONED

                                                            • Follow Chelsea Quint on Instagram
                                                            • The Business Whispers

                                                              • GET IN TOUCH

                                                              • Instagram: Chelsea Quint

                                                                • SUBSCRIBE & FOLLOW

                                                                • Follow us on Spotify or your favorite podcast platform.
                                                                • Rate and review to support the show.
                                                                • Share episodes that resonate with you to help spread valuable insights.

                                                                  • CLOSING THOUGHTS

                                                                  Time is a powerful force in business, but it doesn’t have to be a source of stress. By staying open to possibilities and pushing through until the very end, you can achieve remarkable results. Whether you're at the end of a month, a launch period, or simply feeling the weight of time, remember that infinite possibilities await. Join us in embracing this mindset and watch how it transforms your business outcomes.

                                                                  EPISODE TIMELINE

                                                                  00:00 Introduction to Live Your Legacy Podcast

                                                                  01:15 The Concept of Time in Business

                                                                  03:25 Staying Open to Possibilities

                                                                  07:51 Client Success Story

                                                                  10:41 Practical Tips for Staying Motivated

                                                                  14:34 Conclusion and Listener Engagement

                                                                  17 min
                                                                • Making Your First $100k aka The Most Important Thing When Starting Your Business

                                                                  EPISODE OVERVIEW

                                                                  In this episode of Live Your Legacy, Chelsea Quint discusses the invaluable concept of generating your first $100,000 in business revenue. This milestone is more than just a financial goal; it represents a crucial phase of gathering data, refining strategies, and building a sustainable, enjoyable business. Chelsea shares insights on how to navigate this journey, balance ethics with financial goals, and use data to make informed decisions.


                                                                  Key Takeaways

                                                                  The Importance of the First $100K

                                                                  • It's not just about the money; it's about gathering data and refining your business model.
                                                                  • Understanding what works and what doesn't through real business experiences.

                                                                    • Navigating Ethical Marketing and Income Claims

                                                                    • Balancing ethical considerations with financial goals.
                                                                    • The pitfalls of income claim marketing and how to navigate them responsibly.

                                                                      • Overcoming Early Business Challenges

                                                                      • The reality of the business journey: It often takes longer than marketed.
                                                                      • The significance of focusing on stages or phases rather than specific years.

                                                                        • Collecting and Analyzing Data

                                                                        • Tracking what offers sell best, which marketing channels are most effective, and who your ideal customers are.
                                                                        • Using this data to make informed decisions and prioritize actions.

                                                                          • Building a Sustainable Business

                                                                          • Setting realistic milestones and auditing your progress.
                                                                          • The importance of consistency and aligning your business actions with your long-term goals.

                                                                            • Chelsea’s Personal Journey and Lessons

                                                                            • Chelsea's shift in her relationship with money and business.
                                                                            • The importance of not martyring oneself for the sake of being ethical.

                                                                              • Action Steps to Take

                                                                              • Identify where you are in your journey towards the first $100K.
                                                                              • Review and analyze the data you have gathered so far.
                                                                              • Focus on repeating what works and adjusting what doesn’t.

                                                                                • PRACTICAL TIPS

                                                                                • Use a structured approach to track your business progress.
                                                                                • Be mindful of your business decisions and ensure they are data-driven. Yes, even if you're an intuitive business owner.
                                                                                • Embrace the learning process and allow yourself to grow through trial and error.


                                                                                  • RESOURCES MENTIONED

                                                                                  • Follow Chelsea on Instagram
                                                                                  • Check out Solutions from The Business Whisperers


                                                                                    • CONNECT WITH US

                                                                                    Instagram: DM me @Chelsea.Quint Quint


                                                                                    SUBSCRIBE & FOLLOW

                                                                                    • Follow us on Spotify or your favorite podcast platform.
                                                                                    • Rate and review to support the show.
                                                                                    • Share episodes that resonate with you to help spread valuable insights.


                                                                                      • CLOSING THOUGHTS

                                                                                      Building a business is a journey of discovery. By focusing on generating your first $100K, you gather invaluable data that helps shape your business. This process allows you to make informed decisions, refine your strategies, and build a sustainable business that aligns with your values and goals. Join us as we dive deeper into these concepts and share more tools and insights to help you thrive in your business journey.


                                                                                      EPISODE TIMELINE

                                                                                      00:00 Welcome to Live Your Legacy

                                                                                      01:19 The Concept of Your First $100K

                                                                                      02:34 Ethical Marketing and Income Claims

                                                                                      04:48 The Reality of Making Money

                                                                                      09:44 Gathering Data in Early Business Stages

                                                                                      18:12 Learning Through Experience

                                                                                      23:48 Leveraging Initial Data for Business Growth

                                                                                      24:37 The Importance of Financial Metrics

                                                                                      25:43 Analyzing Marketing Channels and Offers

                                                                                      26:21 Setting Up a Sustainable Business

                                                                                      28:47 Prioritizing Actions for Business Success

                                                                                      32:11 Tracking Progress and Making Adjustments

                                                                                      39:40 Balancing Creativity and Structure

                                                                                      43:10 Final Thoughts and Encouragement

                                                                                      45 min
                                                                                    • Quitting Instagram & What to Do Instead

                                                                                      EPISODE OVERVIEW

                                                                                      In this episode, we dive into the challenging relationship many business owners have with Instagram. We'll explore whether it's worth staying on the platform, how it affects mental health, and discuss alternative marketing strategies that don't rely on social media.


                                                                                      KEY TAKEAWAYS

                                                                                      1. Evaluating Your Relationship with Instagram:

                                                                                        • Is Instagram causing more stress than it’s worth?
                                                                                        • Why talented creators feel anguish over their lack of growth and engagement on the platform.
                                                                                        • Common concerns: Not gaining clients/customers, audience stagnation.

                                                                                        • Understanding the Core Issues:

                                                                                          • The ubiquitous struggle with Instagram’s effectiveness.
                                                                                          • Success stories of accounts offering hacks and tips, highlighting the widespread pain point.
                                                                                          • Questioning if the solution is improving Instagram strategies or shifting away entirely.

                                                                                          • Options for Moving Forward:

                                                                                            • Staying on Instagram:

                                                                                              • Learning the platform deeply to succeed.
                                                                                              • Investing time in mastering effective content creation, hooks, and audience engagement.
                                                                                              • Utilizing existing resources (e.g., HubSpot Academy) for free educational content.

                                                                                              • Leaving Instagram:

                                                                                                • Exploring and committing to alternative marketing channels.
                                                                                                • Examples of non-social media marketing: blogging, podcasting, direct outreach, public relations.
                                                                                                • The benefits of platforms with longer content life cycles like podcasts, blogs, and Pinterest.

                                                                                                • Alternative Marketing Strategies:

                                                                                                  • Guest Blogging: Writing for other publications.
                                                                                                  • SEO and Blogging: Leveraging search engine optimization.
                                                                                                  • Direct Outreach: Building local business connections.
                                                                                                  • Paid Ads: Using platforms like Pinterest and Google for targeted ads.
                                                                                                  • Event Hosting: Online and offline events to engage audiences.

                                                                                                  • Practical Steps and Resources:

                                                                                                    • Identifying what you dislike about Instagram to find suitable alternatives.
                                                                                                    • Tailoring marketing strategies to your business, skills, and audience.
                                                                                                    • Exploring workshops like the "Anti-Social Marketing Lab" for hands-on guidance.

                                                                                                    • Mental Health and Marketing:

                                                                                                      • Recognizing the mental toll of constant content creation.
                                                                                                      • The importance of aligning marketing efforts with personal well-being and business goals.


                                                                                                        • RESOURCES MENTIONED⁠

                                                                                                        • Join the Anti-Social Marketing Lab⁠
                                                                                                          • The Business Whispers Solution Shop
                                                                                                            • COMING SOON: Top 5 Ways to Grow Your Business Without Social Media
                                                                                                              • HubSpot Academy


                                                                                                                • GET IN TOUCH

                                                                                                                Instagram: DM me @Chelsea.Quint


                                                                                                                SUBSCRIBE & FOLLOW

                                                                                                                • Follow us on Spotify or your favorite podcast platform.
                                                                                                                • Rate and review to support the show.
                                                                                                                • Share episodes that resonate with you to help spread valuable insights.


                                                                                                                  • Your marketing strategy should be enjoyable and sustainable. If Instagram is draining you, consider exploring other channels that align better with your strengths and preferences. Marketing should help grow your business without compromising your well-being. Join us in the Anti-Social Marketing Lab to create a roadmap tailored to your business needs.

                                                                                                                  36 min
                                                                                                                • You Don't Owe Them An Explanation

                                                                                                                  Episode Overview

                                                                                                                  In this episode, we address a common dilemma faced by many entrepreneurs: how to reconnect with your audience after a hiatus. Using personal updates and practical advice, we'll explore the best approaches to reintegrate into your marketing channels without making it all about you.


                                                                                                                  Key Takeaways

                                                                                                                  1. Reconnecting with Your Audience:

                                                                                                                    • You don’t have to explain your absence.
                                                                                                                    • Focus on providing value rather than making your return about you.
                                                                                                                    • Reframe the narrative to align with your audience’s interests and needs.

                                                                                                                    • Common Mistakes:

                                                                                                                      • Making the return all about you can alienate your audience.
                                                                                                                      • Avoid guilt-driven communication that seeks validation from your audience.
                                                                                                                      • Be mindful of not using your audience as a source of personal reassurance.

                                                                                                                      • Strategic Return:

                                                                                                                        • Drop back in with valuable content that resonates with your audience.
                                                                                                                        • Use your return to address common concerns or questions within your niche.
                                                                                                                        • Share updates that are relevant and helpful to your audience’s interests.

                                                                                                                        • Dealing with Burnout:

                                                                                                                          • Recognize that ghosting your audience can stem from unsustainable marketing practices.
                                                                                                                          • Choose marketing channels that align with your natural talents and are easier to maintain.
                                                                                                                          • Aim for consistency that is manageable to avoid future burnouts.

                                                                                                                          • Business and Marketing Strategies:

                                                                                                                            • Balance personal sharing with business-focused content.
                                                                                                                            • Use periods of absence as learning experiences to improve your marketing strategy.
                                                                                                                            • Develop a sustainable approach to content creation that fits your lifestyle and business goals.

                                                                                                                            • Introducing Season Three:

                                                                                                                              • Exciting updates and new collaborations in the upcoming season.
                                                                                                                              • Introduction of Shelley, the co-founder of "The Business Whispers," who will bring expertise in operations and analytics.
                                                                                                                              • Topics to look forward to: AI in business, current trends in service-based businesses, product and offer development, tech tools, and customer service.


                                                                                                                                • Resources Mentioned

                                                                                                                                • My new venture, The Business Whisperers


                                                                                                                                  • Connect with Us

                                                                                                                                  Instagram: DM me @Chelsea.Quint


                                                                                                                                  Subscribe and Follow

                                                                                                                                  • Follow us on Spotify or your favorite podcast platform.
                                                                                                                                  • Rate and review to support the show.


                                                                                                                                    • Closing Thoughts

                                                                                                                                    Your audience is more forgiving than you might think.

                                                                                                                                    Focus on providing valuable content and moving forward with consistency.

                                                                                                                                    If you've ghosted, use it as an opportunity to refine your marketing strategy and reconnect with your audience in meaningful ways.

                                                                                                                                    Join us in this new season as we explore exciting topics and bring in expert insights to help you grow your business.

                                                                                                                                    20 min
                                                                                                                                  • Ep. 17 How to Use AI To Make Business Easier (and whether or not you should)

                                                                                                                                    Let’s face it: AI has come in HOT to the creative and small business worlds. Whether you love it or hate it, there’s no denying that AI platforms are popping up everywhere, with hundreds of gurus and content creators popping up to tell you how to use AI, or promoting specific platforms you HAVE to start using now.

                                                                                                                                    So today I want to help you answer the question of whether you want to use AI tools in your business, and if so help you find the best tools to support you and make a plan on how to use them and integrate AI into your workflow so it makes things easier. 

                                                                                                                                    AI’s Potential Downsides

                                                                                                                                    • Can't tell your stories
                                                                                                                                    • You can change the tone, but it's not going to sound just like you
                                                                                                                                    • Some algorithms are designed to look for AI based language, meaning you may be ranked more poorly if you use all AI
                                                                                                                                    • AI controversies - copyright, stealing from other creatives
                                                                                                                                    • AI’s information isn’t always correct; in an era of ubiquitous misinformation online, is AI potentially harmful? Even to your brand, your reputation.
                                                                                                                                    • From a more energetic or metaphysical perspective, does it have the same fingerprint, the same artistic or creative oomph when you didn’t make it from scratch?

                                                                                                                                      • Should you use AI?

                                                                                                                                      Some of this is going to come down to personal preference. I’ve spoken with people who LOVE AI tools and are so excited about them, and others who hate the idea of replacing humans, moving away from creative practices or artistry. Or maybe you’re just indifferent. All valid thoughts, and I’m not here to tell you what to think! Just here to present some information, through out some concepts and ultimately you can decide what’s best for you and your business moving forward.

                                                                                                                                      To decide whether or not you should use AI, ask yourself these questions:

                                                                                                                                      1. How do you feel about using AI platforms? Does it align with your values?
                                                                                                                                      2. Are there moments you regularly find yourself wishing you had a team, had more time or could remove or delegate a project or task in your business?
                                                                                                                                      3. Are these tasks, projects or to dos you always procrastinate, avoid or completely neglect all together?
                                                                                                                                      4. Are there areas of your business where it’s hard for you to stay consistent, or where you feel like you’re always behind and can’t quite **stay on top of everything?

                                                                                                                                        5. If a) you’re open to using AI tools and it aligns with your values, and b) you’re saying yes to any of the other questions, AI could be incredibly helpful.

                                                                                                                                        AI Tools We Mentioned

                                                                                                                                        • ChatGPT
                                                                                                                                        • Writer.com
                                                                                                                                        • Notion AI
                                                                                                                                        • Flick Social
                                                                                                                                        • Vidyo.AI
                                                                                                                                        • Descript

                                                                                                                                          • For more information or to book a strategy session, visit chelseaquint.com/strategy and use the code PODCAST for a listener-only discount.

                                                                                                                                          49 min
                                                                                                                                        • Ep. 16: How to Build a PR Marketing Strategy: Earned Media, Podcast Guesting and More

                                                                                                                                          Say it with me: Social media is not the end all be all marketing platform. Social media platforms offer a lot of possible benefits, yes, but you do NOT have to be active on social media or have an account to have a successful business. And in this episode, we're talking about one of the best ways you can market and grow your business without ever touching social media.

                                                                                                                                          --

                                                                                                                                          Want to explore working together? Email me at ⁠[email protected]⁠, or ⁠send me a message on Instagram⁠. 

                                                                                                                                          --

                                                                                                                                          Enter: earned media. We'll breakdown the difference between earned, paid and owned media, unpack the key benefits of earned media and how to get it, then walk you through the four core steps of building your own earned media marketing strategy.

                                                                                                                                          Want to read those steps? Keep scrolling.

                                                                                                                                          How to Design Your PR Strategy

                                                                                                                                          1. Set the goals for your business. Ideally, your PR and earned media goals are going to line up with your overall business goals. Because yes, wanting to land a big TV segment or an interview on a big podcast are totally valid goals, but if you aren’t clear and intentional about how those tactics are going to grow your brand’s presence, increase awareness of your message and products, or drive people toward what you sell, your efforts may fall flat. So decide what you want in business, then make sure your strategy lines up. This also requires knowing your offers, audience personas, and those other foundational business basics.
                                                                                                                                          2. Design Your Strategy. Simply put, your strategy is the plan you’ll follow to achieve your goals. So with a PR strategy, you start with your goal, then decide what actions you’ll take to move closer to that goal. Example: if you want to grow your audience, you’ll need to decide which platform(s) you want to drive people toward, identify the key messages and storylines you want people to understand, and define what platform(s) you’ll be reaching out to (podcasts, TV, blogs, magazines, speaking events, etc.) - making sure those things are aligned with what your ideal customers want. In short: what will you do (big picture) to achieve your goal, thinking about it in terms of accessing earned media.
                                                                                                                                          3. Define Your Tasks and Tactics. Here we get more specific. Your strategy is the big picture, North Star direction, tasks and tactics are where you start to create your to do list. So if you decide that podcast guesting and securing interviews is a key strategy for growing your audience or promoting a specific product launch, you need to do research on podcasts to pitch and make a list of the contact information and show details to personalize your pitches. You’ll also need to block off time to listen to each show - at least a few episodes - to get a sense of the show and where your brand can fit and be truly valuable and unique. You’ll need to define a few story angles that offer variety but still connect to your key goals, and really refine the message so it’s concise and potent when you’re sending a pitch.
                                                                                                                                          4. Create Your Timeline. I always have clients start by assessing their current capacity. How much do you have going on in other areas of your business outside of the PR marketing space? How about the rest of your life? How about travel, mental and physical health, kids, family, etc.? So first explore your capacity, then identify how much time and energy you have to commit to your PR strategy. Maybe break that down into how much time you can devote to your tasks each week or month, then start to slot those into your weeks. Cool?
                                                                                                                                            5. 49 min
                                                                                                                                          5. Ep. 15: How to Get a Blue Check... and why you shouldn't (Meta Verified Subscription Pros + Cons)

                                                                                                                                            Ah, the long-coveted blue check of social media.

                                                                                                                                            No denying that having one gives your brand a sense of prestige and legitimacy... but with Meta opening the ability to buy a check, it's time to look at what the check means, how to get one and whether you should buy the Meta subscription to get verified and buy a blue check.

                                                                                                                                            In this episode of the podcast, we're looking at the elusive blue check, a symbol used on social media platforms to indicate that a page, account or handle has been verified. We're exploring the clout economy and the idea that followers, fame and the blue check are all currencies, and sharing insights into the new subscription-based verification process and what it used to take to be verified.

                                                                                                                                            They also discuss the pros and cons of subscribing to get verified, as well as a related poll they posted on their stories. And in a hot take moment, we're looking at thoughts from a former mentor of mine about buying a blue check being “peak capitalism,” and sharing my thoughts.

                                                                                                                                            -----

                                                                                                                                            Curious about working together? Click here to explore the goods.

                                                                                                                                            Want to see if we're a fit? Book a free connection call.

                                                                                                                                            Follow me on Instagram.

                                                                                                                                            40 min

                                                                                                                                          About The Resonance Effect: The art and psychology behind words that sell

                                                                                                                                          From the publisher's feed

                                                                                                                                          You want to grow bigger, but honestly? Most advice about scaling feels like garbage...