The Resonance Effect: The art and psychology behind words that sell

If you were someone who procrastinated every paper or assignment that you got, because you knew you could get a good enough grade, even if you waited until the night before to do the thing, chances are you’re still doing that inside of your business and it is getting in the way of you making your best work and thriving the way your business is meant to thrive.

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So what you likely learned in school is that you’re supposed to follow these certain rules, meet these certain guidelines, and as long as you meet those  guidelines, get the good enough grade, you’ll move forward. But in business, a lot of what you’re trying to do is break through a lot of noise and communicate what’s different about you. you’re not trying to fit in or mold yourself to a certain template, you’re trying to stand out.

The  rules are so different than where they were in school. And given how many people are out there making content, making TikToks, making reels on Instagram, emails everything.

And yes, there’s room for all of us, and it’s silly not to acnkowledge there’s competition for attention. You have to compete for other people’s attention, which means that the more prolific and deep and impactful and creative and artistic.your work is the more your business is going to thrive. But as long as you are creating offers or content or doing any of your business tasks in a way that is reactive, you’re doing the equivalent of waiting until the night before to write your paper.

You’re keeping yourself in the shallow end of your gifts, which probably feels safer, might actually be safer, but you are also drastically limiting how successful and creative and important you and your work get to be. So the TLDR is, there’s really incredible work you’re here to do, and by avoiding creating deep work space for yourself, you are staying in the shallow end of your skillsets and your gifts, which means you’re depriving you of success and impact in your depriving us of your art.

Welcome back to the Live Your Legacy podcast. We're here to talk about something very important inside of the business space, especially if you fancy yourself (or want to fancy yourself) and ethical business owner, a trauma sensitive business owner, welcome. 

You are in the right place, because today we are talking about accessibility in prices. There are a couple of different sections that we're going to walk through in this episode...

Click here if you'd like to read a transcript with the audio of the episode. 

Links mentioned in the episode...

As always, if you found this episode useful or supportive, it would mean the world to me if you took a moment to share it. 

xx

In the early days of my business, I started following anyone I could find who would tell me they had answers to the questions I was struggling with. How to grow an audience, how to create content that got more than crickets, how to get clients, how to make more money, how to take myself and my business seriously. 

And quickly, thanks to Instagram's algorithm and retargeted ads, I found a myriad of people whose lives looked amazing, and who promised so many answers and results through their courses, programs and communities. But then something quite sticky happened... not only did this women seem to have the answers I wanted, but they also seemed very, very cool. 

At the same time, I was feeling more isolated than ever before. I was working from home, didn't have the same connection to coworkers, and spending a lot less time around other humans. I was lonely, my friends and family didn't really understand or even believe in what I was trying to build, and the need for connection was getting bigger and bigger. 

Slowly but surely, I started trying to meet my need for community through the online business world. It was no longer just my hope for financial security and freedom, now it was my hope for community, connection, belonging. And inside of that, my inner adolescent came out, and all her desperation to be cool came right to the forefront of my decision making. 

I saw these women whose Instagram's showed that they had it all: luxury, freedom, beauty, popularity. Meaningful work, and people paying attention to them. Confidence in their message. Words and posts and programs that seemed to make a difference - at least according to the glowing testimonials on their sales pages. And they were cool, celebrated, popular. I wanted it, and for the price of an $1,111 course or $444 session, it felt like it was for sale. 

So many of us start businesses with one intention, but subconsciously start wanting our businesses to fill other needs. The need for community, creative expression and the validation of being seen as ourselves. It's a lot of pressure to put on our businesses, and slips us sneakily into a web of capitalist problems, where the next solution to our need is only one BUY NOW button away. 

This episode touches on my experience of trying to buy my way to belonging, and discovering the ways that my business was never really meant to meet some of my needs. 

Welcome, friends, to the first of an ongoing series I’m making for us all about the many ways to build a business.

Over the years, I’ve had client after client get frustrated, feeling like they have to create business a certain way. Like they have to change who they are, how they work, what they value in order to succeed.

So, I want to interview folks and take a peek underneath the hood of their businesses, to learn how things work, what they did to make it work, and who they are behind the scenes in and out of their business.

We start with a woman I deeply admire, whose business I’ve been following and loving for years. Melody Godfred is the founder of Fred and Far, a self-love movement that builds community, connection and celebration amongst women. Fred and Far is the home of the self love pinky ring - a ring inspired by the idea of the engagement ring as a promise to someone else, but this time flipped into a promise to yourself.

In this episode, Melody talks about…

If you watch my stories on Instagram, you’ve likely seen my citrine self love pinky ring a time or two.

Melody is also an author, and has written two books of poetry as part of her movement, and as I discovered in this episode she’s also a fiction writer. Grab any (or all) of her books below.

At the end of our conversation, Melody shared a note about choosing between staying safe, comfortable, and going after what it is you really want. I’ve copied those questions below, and invite you to reflect on them and, if you feel so inclined, share what comes through and tag Fred and Far on social media.

MG: “What is my big picture dream? What is that fantasy? What is it that I want for myself more than anything? And then follow that with, and what am I willing to give up today to get there?

Because the thing you have to give up might be very safe. It might be very familiar and comfortable, and you may not know what stands on the other side of letting that thing go, but sometimes sacrificing is necessary and that's what I'm trying to get comfortable with.

It's like, how can I sacrifice the known for a greater unknown?”

Now without further ado, settle in and enjoy the show.

Click here for a full transcript of the show.

FIND MELODY & FRED AND FAR