On a recent episode of The Responsible Edge, Matt Hocking, founder of Leap, a certified B Corp design agency, shared his philosophy on enoughism—the idea that businesses should redefine success not by relentless expansion, but by understanding what is truly enough.
As businesses worldwide scramble to prove their sustainability credentials, Matt challenges the assumption that scaling up is always the goal. Instead, he advocates for a model where impact, purpose, and resilience outweigh unchecked growth.
“For any ecosystem to thrive, it has to have balance. Growth for growth’s sake leads to collapse. We’ve seen it in nature, and we’re seeing it in business.”
This conversation explored the risks of overgrowth, the integrity of sustainability certifications, and why businesses must redefine their purpose beyond profit.