This week, Jacki and Lyle are joined by Ksenia Yurkina, Head of Marketing at Apptica. Apptica, based in Nicosia in Cyrpus, is a Mobile Ad Intelligence and Market Analytics Tool that provides accurate data on over 10 million apps worldwide. In a wide-ranging episode, Ksenia discusses her career so far and what made her shift from working for a luxury hotel company to the world of ads, apps and tech in her role with Apptica. Jacki and Ksenia talk through what good looks like when it comes to results in the marketing industry, and Lyle asks what challenges Apptica looks set to face as the products they work with become more complex due to advancements in technology. Finally, Ksenia explains current trends within ads in apps, including the advent of fake ads by some app developers, and the team are joined again by a special guest...the one and only Ludo!

For more info on Apptica and the brilliant work they are doing, head to: https://apptica.com/

Ksenia also mentions an absolutely brilliant article by Neil Long, founder of mobilegamer.biz, on what is going on with fake mobile game ads in TikTok, which can be found here: https://www.eurogamer.net/whats-going-on-with-the-fake-mobile-game-ads-on-tiktok

Artwork by Daff Kjellström

Music by Lyle Fulton

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