Happy New Year from The Rest Is...PR! This week, in the first episode of 2023, Jacki and Lyle discuss the topic of profile building and profile raising in the business world. Jacki discusses the work she has done with clients on raising their profile, giving the example of the wonderful Kelly Vero who has appeared on the podcast previously. Jacki also talks through how important profile building can be to businesses as a whole when it comes to attracting new employees, increasing brand awareness, and remaining competitive in their chosen market. Lyle and Jacki also discuss the steps they have taken to build their own profiles, how these have evolved over time, and how important it is to have a fundamental set of values and beliefs as you begin to build your own profile. Jacki gives a huge shout out to her team for their amazing work in building her profile over the last 12 months, and Lyle makes a pitch to Amazon tycoon Jeff Bezos about a potential podcast partnership!

Artwork by Daff Kjellström

Music by Lyle Fulton

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