This week on The Rest Is PR, Jacki and Lyle unpack one of the most emotionally charged and complex public feuds currently playing out between political commentator Candace Owens and Erika Kirk, widow of Charlie Kirk and newly appointed CEO of Turning Point USA.

Owens, once a close friend of Charlie Kirk, continues to question whether the full truth has been told surrounding his assassination. Erika Kirk has responded publicly, urging Owens to stop amplifying what she describes as damaging conspiracy theories. Jacki and Lyle explore how both women represent equally fascinating approaches to communication, consistency, and credibility in moments of crisis.

The pair analyse Erika Kirk’s recent statement confirming she would meet Owens privately, with Jacki admitting surprise given how publicly the dispute has unfolded so far. Owens’ rhetoric is also analysed, including her remark referencing 'Meghan Markle syndrome,' with Jacki stressing the importance of interpreting that comment in its proper context.

Jacki and Lyle also acknowledge the immense pressure Erika Kirk has faced while navigating grief in the public eye. Jacki reflects on whether stronger PR counsel may have encouraged her to step back sooner - while recognising just how difficult that is when emotions are raw and stakes are high.

Since recording, both Candace Owens and Erika Kirk have issued updates following their meeting. A follow-up episode is coming soon — watch this space.

For more expert PR insight, analysis, and commentary, subscribe now and join us every week on The Rest Is PR.

0:00 Intro

0:30 Candace Owens vs. Erika Kirk

2:15 The Context Of The Feud

6:05 Erika Kirk & Candace Owens’ Private Meeting

7:30 Erika Kirk’s Comms Strategy

10:31 Owens’ Comments On Kirk

14:10 Erika Kirk’s Image

17:10 Why Was It Taken Private?

20:02 Why Have Turning Point Been So Defensive?

22:21 Candace’s Consistency

26:00 Erika’s Comms At Charlie’s Memorial

32:05 Jacki’s Predictions

35:49 Your Comments

------------------------------------------------------------------------------------------------------------------------

✅ Subscribe: @TheRestIsPR

------------------------------------------------------------------------------------------------------------------------

🎙️ Listen: https://shows.acast.com/the-rest-is-pr

------------------------------------------------------------------------------------------------------------------------

📱 Follow Us:

Instagram: / @therestispr

TikTok: / @therestispr

LinkedIn: / www.linkedin.com/company/the-rest-is-pr/

Reddit: / u/TheRestIsPR

Substack: / https://substack.com/@therestispr

------------------------------------------------------------------------------------------------------------------------

#TheRestIsPR #CandaceOwens #ErikaKirk #TurningPointUSA #CrisisComms #PublicRelations #ReputationManagement #MediaStrategy #PRAnalysis #PoliticalMedia #OnlineFeuds #MessagingMatters #PRInsights #TrendingNow

Hosted on Acast. See acast.com/privacy for more information.