Jacki and Lyle are joined this week by the wonderful Patty Toledo. Patty is currently Head of Creative Community at Playsense, Head of Content at Steel Media, and a Women In Games Ambassador. She speaks 7 languages, 4 fluently, and she is one of the driving forces behind the success of the recent Pocket Gamer Connects event in London, and many others of its kind. She is also a great friend of Jacki and the Dimoso team as a whole. Patty chats to Jacki and Lyle about how best to manage client expectations. In an insightful discussion, Patty discusses how some clients arrive to agencies with lofty expectations based on the shortcomings of previous partnerships, and Jacki mentions how hearing about the array of agencies a client has worked with, and ultimately ceased to work with, in the past can be a red flag when looking to get a working relationship off the ground. Lyle asks Patty whether the issue of client expectations runs alongside a wider of issue of how PR agencies are seen to fit into the company structure as a whole, be that as a service provider or a member of the core team, before Lyle name drops some of the incredible people Patty has worked with in the past, including Iron Maiden, Bon Jovi, Metallica, and even Arnold Schwarzenegger!

For more information on the incredible events Steel Media have lined up this year and beyond, head to https://www.steelmedia.co.uk

For more on Patty's work with Playsense, head to https://playsense.agency

And for more on Patty's work as a Women In Games Ambassador, head to https://www.womeningames.org

Artwork by Daff Kjellström

Music by Lyle Fulton

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