This week, Jacki and Lyle discuss the crucial and at times explosive topic of crisis preparations in PR. In an ironically thinly prepared chat due to the busy nature of both Jacki and Lyle's schedules, and with Jacki recording live from an office in the midst of renovation and refurbishment, our hosts talk through what it means to be prepared for a crisis and how to piece together a clear and efficient strategy. Jacki outlines the number one rule for anyone looking to construct a crisis preparation strategy, which includes above all ensuring that everyone knows their job and is up to date on the messaging of your organisation at any given time. The analogy klaxon is in full swing as Lyle compares the simplicity of successful messaging to 'Slowhand' himself, Eric Clapton, before Jacki goes one better in surprising Lyle with an excellent football analogy, outlining the importance of clear and calm communication within your own team in times of crisis. ITV's management of the Holly and Phil Episode and the disappearance of Malaysian Airlines flight MH370 are brought up as examples of crisis preparations that didn't necessarily result in effective crisis management, before Lyle delivers a clear message on anyone wishing to use Liverpool's demolition of his beloved Manchester United as a further example of poor crisis preparedness.

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.