This week, Jacki and Lyle discuss a topic that has once again got the whole world talking - the inauguration of the 47th President of the United States, Donald J. Trump. Our duo are getting 2025 off to a flyer with an at times impassioned episode in which Jacki discusses Trump's successful election campaign and the lessons many other leaders could learn from his approach to communications, with Lyle at time uncomfortable with the praise being levelled at someone he continues to be critical of! Lyle does cede ground when it comes to Trump achieving his desired outcome more often than not, which he does put down to his unique and perhaps groundbreaking approach to messaging and communications. Lyle does, however, use a variety of analogies to indicate that this approach may only be successful due to both Trump being a recognisable and consistent 'brand' and almost entirely unpredictable when it comes to his and his team's actions. Jacki reminds listeners of her prediction immediately after the failed assassination attempt on Trump, when she declared that the election had been won there and then as a result of the memorable image of Trump raising his hand in defiance. There is time, as ever, for a variety of sporting analogies from Lyle, as well as some potentially divisive comments about the Republican Party which could well get him into trouble in the comments! Speaking of which - what do you think of Trump's first few weeks in office? What did you make of his strategy during the election? And has his approach changed messaging and communications for world leaders for the foreseeable future?

Artwork & music by Lyle Fulton

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