This week, having recently covered the incredible broad topic of starting your own business, Jacki and Lyle take it one step further. You've set your business up - now it's time to grow that business! In a wide-ranging and insightful episode, Jacki and Lyle open up about their own experiences of expanding their business and the successes and difficulties they have encountered. Jacki mentions how, before the advent of new technologies, business growth used to be entirely based on word of mouth, and those core tenets of preparedness, clear messaging and a strong vision appear once again. Lyle and Jacki also discuss the importance of PR within business growth and how it should be at the heart of any business in their opinion. Jacki discusses her own experiences of accepting large-scale clients and how that adversely affected the flow of her business at the time, with Lyle using one of his famed sporting analogies to back this up, ultimately leading to him inviting Brighton & Hove Albion owner Tony Bloom on the podcast! Both Lyle and Jacki share their own advice when it comes to business growth based on their own experiences, and Jacki finally tells the Crimewatch story!

Artwork by Daff Kjellström

Music by Lyle Fulton

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