This week, Jacki and Lyle discuss a phenomenon that is growing exponentially across the globe - influencer marketing. Becoming an influencer is becoming an increasingly desirable career, with both the financial and reputational rewards on offer appealing to the younger generation in particular. But just what do we mean by an 'influencer'? What are the different types of influencer, and what type of influencer should businesses be looking to approach to market their own products? In this intriguing discussion, Jacki discusses how her own children have been influenced by influencers, using the example of KSI and Logan Paul's release of their viral 'PRIME' energy drink, and outlines how it can sometimes be more effective for businesses to look to smaller-scale influencer marketing in order to increase brand awareness. Lyle opens up about his own experience of both knowing and interacting with influencers himself, before continuing his attempts to invite the great and the good of the chosen industry onto the podcast - by extending invitations to KSI, Logan Paul, and even Mrs Hinch!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.