Inside Mo Salah's Bombshell Interview & Liverpool's Crisis

This week on The Rest Is PR, Jacki and Lyle discuss Mo Salah's bombshell interview and the shockwaves it has sent through the football world. In the explosive interview, the Egyptian icon accused Liverpool of having 'thrown him under the bus' and took aim at manager Arne Slot.

Jacki questions Salah's decision to go with both barrels during his interview with Norwegian TV in the mixed zone in the immediate aftermath of Liverpool's dramatic draw with Leeds United, with Lyle agreeing that both the timing and the content of his interview were unusual to say the least.

Jacki then analyses the responsibility that comes with Salah’s seniority within the Liverpool squad, suggesting that some teammates may feel blindsided by his comments, and that his words risk undermining the unity projected by the club. She also offers expert insight into how PR teams manage a client who goes rogue, unpacking what Liverpool’s comms department will be doing behind the scenes to steady the narrative and regain control.

Lyle asks the big question: can speaking through the media like this ever become a positive if handled correctly? Together, they analyse what this might mean for Salah, Slot, and Liverpool’s brand going forward.

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0:00 What's Going On With Mo Salah & Liverpool?

3:18 How Do You Deal With A Client Going Rogue?

7:44 What’s Going On Behind The Scenes?

13:16 Business As Usual At Liverpool?

17:08 The Rumour Mill

20:13 Representing Your Team

23:01 Is The Salah Situation Being Amplified By Liverpool’s Bad Performance?

26:25 Can You Get It Right When Using The Media?

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