This week, Jacki and Lyle record a much anticipated episode. That's right, listeners - this week, Jacki and Lyle are joined by none other than Scott Fulton. PR professional. Investment analyst. Investor relations executive. And, crucially...Lyle's dad! Scott trained as an economist, and entered stockbroking in the City of London in 1988 as an equity investment analyst working at Credit Commercial de France (CCF). He later worked as an equity analyst at UBS, Credit Suisse, Merrill Lynch and ABN Amro, earning a place in Extel’s Top 5 analysts in the Building & Housing sector between 1995 and 1999 Scott later moved into Investor Relations with the likes of Financial Dynamics and Citigate Dewe Rogerson, before setting up his own company in Blackbox Analytics.

In an extremely entertaining episode, with no amount of banter aimed in Lyle's direction, Scott discusses his career to date, his work as an analyst and in investor relations, and the changes to the editorial function in the UK over the last 2 decades. He also outlines the importance of not only knowing your audience, but performing differential analysis on these audiences to determine how they behave after receiving information. Jacki uses examples from the gaming and tech industry to evidence these excellent points, before Scott uses a marriage analogy that may well have left Lyle scarred for life! Finally, Scott asks the question 'What sense have we lost in speed?', a fresh interpretation of T.S. Eliot's famous quote 'Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?'

Artwork by Daff Kjellström

Music by Lyle Fulton

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