This week, Jacki and Lyle are joined by the wonderful Richard Neve from Cognito Media (www.cognitomedia.com), an integrated PR, marketing communications and digital agency which specialises in finance, investment and technology. In an insightful and wide-ranging conversation, Richard discusses his career so far, from starting out as a journalist, to working in PR in-house at NBC Europe, before founding and selling his own agency and ultimately joining the team at Cognito. Richard, Jacki and Lyle also discuss the vital importance of knowing your audience in PR and how the goal is always to change the behaviour of that audience by putting together a compelling, modern-day PR strategy. Richard also tells the team about the new channels available to PR professionals...before predicting big things for the pod and future radio appearances for himself and our hosts!

Artwork by Daff Kjellström

Music by Lyle Fulton

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