This week, Jacki and Lyle discuss the excellent Sir Lewis Hamilton, and how he has conducted himself over the last few months as his time with Mercedes comes to a close and he embarks on a new chapter with arguably the most iconic Formula 1 team - Ferrari. The pair discuss how Hamilton himself, Mercedes Team Principal Toto Wolff, and the entire Mercedes team have got their messaging and communications absolutely spot on since Hamilton's departure was announced earlier this year. Jacki outlines that this announcement could actually have had a negative effect on both the team and Hamilton had this messaging not been handled as well as it has, with accusations that Hamilton may not have given his all as the season unfolded always possible had he not conducted himself the way he has. Lyle and Jacki discuss how the likes of Netflix's 'Drive To Survive' alongside the increased media scrutiny drivers and teams find themselves under from the media, have led to Formula 1 professionals placing extra emphasis on how they handle their messaging and, ultimately, how they behave both on and off the track. Whilst Lyle believes this represents what he refers to as a 'good news story' given the scandals that F1 has faced this year, including feuds between champion Max Verstappen and pretty much everyone, and the allegations levelled at Red Bull Racing Team Principal Christian Horner, Jacki goes further by looking back at Hamilton's career so far. She analyses that, while this move from Mercedes to Ferrari represents a good news story for Hamilton and for the sport as a whole, Hamilton has actually adopted a very positive PR stance for a number of years now, always having time for fans and conducting himself immaculately in the face of some intense situations inside the car and out. One thing's for sure - Sir Lewis Hamilton remains one of the most famous drivers in the paddock, and his move to Ferrari represents a seismic move within Formula 1 ahead of next season, which promises to be one of the most competitive yet!

Artwork & music by Lyle Fulton

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