This week, Jacki and Lyle are joined by the absolutely wonderful Guy Clapperton. Guy is the founder and owner of Clapperton Media Associates, a media training and mentoring business which has been helping people get something out of their media engagements, whether on video or in written interviews, for over 20 years. Guy also has over 30 years in the press industry, having previously been the Deputy News Editor for Microscope, and the Managing Editor for Intelligent Sourcing Magazine, as well as writing regularly for The Guardian. On top of all of this, Guy is also a keynote speaker, event MC and podcaster in his own right, and he is also the author of several books including 'This Is Social Media' (2009), 'This Is Social Commerce' (2012), and 'The Smarter Working Manifesto' (2014). In a wide-ranging and insightful episode, Guy opens up about his incredible career to date, including how he began his work in media training and the expansion of his team at Clapperton Media Associates. Guy also analyses the importance of honesty and authenticity when appearing before the media. He and Jacki both discuss how crucial it is for clients to understand the need for journalists to tell a story, with both providing excellent examples of how clients don't actually realise what the big story is! Guy uses a brilliant Sat Nav analogy to explain how clients should approach getting there message across, while Lyle mourns Manchester City's recent Treble-winning success, and ruins the plot of Romeo & Juliet for Guy in the process!

For more on the brilliant work Guy and his team are doing at Clapperton Media Associates, head to: https://clapperton.co.uk/

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.