This week, Jacki and Lyle are joined by the wonderful Daff Kjellström, Managing Director of Dimoso and all-round multimedia and marketing extraordinaire, to discuss the multimedia side to the PR industry. In a wide-ranging discussion, Daff talks us through his career so far and how being part of one of the most successful podcasts in Sweden and running his own digital marketing agency led to a move to London where our very own Jacki took a chance on him...without even seeing his CV! Jacki and Lyle also chat to Daff about how important it is to stay updated on the latest platforms and touch points when building a successful strategy for a prospective client.

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

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