Jacki and Lyle are joined this week by the brilliant Amanda Proscia. Amanda is the COO and Founder of Lightspeed Marketing & PR, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, she worked in a variety of other agencies and businesses, including American Express, Burson-Marsteller, and Interbrand. Her incredible level of experience and expertise in the industry has, perhaps understandably, led to Amanda fielding thousands of questions about public relations throughout your career. Amanda is also the published author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, a brilliantly entertaining and insightful look at exactly what PR is. In an incredibly informative episode, Amanda outlines why she decided to write the book, and why structuring it in a 'Dear Abby' style was crucial to making the book the book as educational and fun for professionals as possible. Amanda and Jacki both agree that often the problem for businesses is that they don't understand fully what PR is, while Lyle goes further and argues that by the time they know what it is, they're not altogether ready to engage with the PRs themselves! Amanda finishes the episode by telling you where you can access PR Confidential, including where you can get it for free on the Lightspeed PR website, before Lyle offers up his services for the audiobook which will be released early next year!

For access to a free download of PR Confidential, and for more more about Lightspeed PR, head to: https://lightspeedpr.com/

Artwork by Daff Kjellström

Music by Lyle Fulton

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