This week on The Rest Is PR, Jacki and Lyle discuss the controversy around American Eagle’s 'Sydney Sweeney Has Great Jeans' campaign — a controversial marketing move that has sparked headlines, conversation, and outrage in equal measure.

The campaign has been criticised for symbolising a move away from more diverse fashion campaigns and, more controversially, for wordplay that some have claimed carries historically problematic connotations.

American Eagle’s official stance remains that this campaign 'is and always was about the jeans'. Jacki and Lyle analyse whether this 'ragebait' campaign may have just been a short-term win, and what the longer term PR and brand ramifications could be.

In this episode:

- How American Eagle’s response differs from what they may have said five years ago

- Why Jacki thinks the brand’s approach may have been too clever for its own good - and what she would have advised as an alternative

- Lessons from other industries - from mobile gaming to the Wicked movie campaign

- Sydney Sweeney’s own PR strategy — why it’s working and what she should do next

Join the conversation in the comments: what have you made of the American Eagle campaign?

🎧 The Rest Is PR — Where Pop Culture Meets PR.

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