This week on The Rest Is PR, the spotlight turns to Washington, media power, and the risks of believing your own access.

In this episode:

• Susie Wiles’ high-profile Vanity Fair profile, based on 11 on-the-record interviews with journalist Chris Whipple

• Why Wiles branded the piece a 'disingenuously framed hit piece' on Trump and his staff

• Whipple’s defence of the reporting and his public praise of Wiles

• The PR miscalculation behind expecting favourable coverage from pieces like this one in Vanity Fair

• How a close relationship between source and reporter can be both a positive and a negative from a PR perspective

• Wiles' comments on the likes of JD Vance, Elon Musk and Pam Bondi

• Lessons for political operators on message discipline, media realism, and managing elite access

For more expert PR insight, subscribe and join us every week on The Rest Is PR.

0:00 Susie Wiles & Vanity Fair

3:08 Was This A Fair Interview?

8:18 Was Wiles’ Response Surprising?

11:23 What Would Wiles Have Said To Her Team?

15:21 How CEOs Communicate With Journalists

21:19 Internal vs. External Communications

22:35 The Vanity Fair ‘Junkyard Dogs’ Photographs

30:50 Key Takeaways

31:47 Your Comments

------------------------------------------------------------------------------------------------------------------------

✅ Subscribe: @TheRestIsPR

------------------------------------------------------------------------------------------------------------------------

🎙️ Listen: https://shows.acast.com/the-rest-is-pr

------------------------------------------------------------------------------------------------------------------------

📱 Follow Us:

Instagram: / @therestispr

TikTok: / @therestispr

LinkedIn: / www.linkedin.com/company/the-rest-is-pr/

Reddit: / u/TheRestIsPR

Substack: / https://substack.com/@therestispr

------------------------------------------------------------------------------------------------------------------------

#TheRestIsPR #PublicRelations #PoliticalPR #MediaStrategy #VanityFair #SusieWiles #TrumpAdministration #ReputationManagement #CrisisComms #PRAnalysis #PowerAndPerception #MediaLiteracy #CommunicationsStrategy

Hosted on Acast. See acast.com/privacy for more information.