This week, Jacki and Lyle are joined by the wonderful Camilla Purkis-White, who happens to be the latest member of the exceptional Dimoso team to appear on the podcast! Camilla is the Metaverse Marketing & Gaming Partnerships Director at Dimoso, and she is also a Digital, Content & Social Marketing Director in her own right. She has previously worked for the likes of Dove, COTY Beauty, McDonald’s and many more of the world's most iconic brands, and she has previously been a guest lecturer at the University of Greenwich. Camilla is also the host of the Web3 for Good Podcast, and as such she imparted some fine podcast wisdom on our illustrious hosts during this episode! Camilla also offers an excellent description of what Web3 and Blockchain actually are, with reference to the term 'Web3' being coined by Ethereum co-founder Gavin Wood in 2014. Camilla discusses the importance of embracing new technologies such as Web3, Blockchain and the Metaverse, or risk being left behind in the industry, and Jacki and Lyle ask what these new technologies mean for the world of PR & Communications. Finally, Lyle extends the offer of advertising space on the podcast for any major brands who might be looking, and Jacki comes up with an exceptional idea for some innovative McDonald's Happy Meal offerings!

The Web3 For Good Podcast is available on Apple Podcasts: https://podcasts.apple.com/gb/podcast/web3-for-good/id1639301039

And on Audible: https://www.audible.co.uk/pd/Web3-For-Good-Podcast/B0B94BC2DJ

Artwork by Daff Kjellström

Music by Lyle Fulton

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