This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!

Artwork & music by Lyle Fulton

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