This week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves and their employees possess an array of skills that reach past the areas of marketing and communications. Jacki opens up on some of the best working relationships she has had as the owner of an agency, including working with a client who know discusses every element of their business strategy with her, not just PR! It wouldn't be an episode of The Rest Is PR with a football analogy, with Jacki this time using Georgia's recent Euro 2024 victory over Portugal, and the 'Believe' banner their fans were holding, as an example of the importance of having belief in what you're doing, before Jacki emphasises the importance of respect and recognition on both sides of the client-agency partnership. There's time for a rant from Lyle about pilates in what is otherwise a very informative episode!

Artwork & music by Lyle Fulton

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