Jacki and Lyle are back once again, and this week they tackle the art of storytelling in PR, with a particular emphasis on writing. They discuss how important a press release really is, and what to include when you are writing one. They also share stories of their first ever experiences of writing content in the PR industry, and how remaining on message is crucial when formulating pieces of writing for a particular client or campaign. Lyle also breaks down the parallels between writing PR content and writing to theatrical agents and directors.

Artwork by Daff Kjellström

Music by Lyle Fulton

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More information at www.dimoso.com and www.therestispr.com

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