Your digital marketing is going to stick better if you think about WHO you are speaking to - and then customize your content to fit that specific audience. Kelsey shares 7 steps to dial in your content strategy to reach the audiences you want.  

Follow this link to learn more about The Content Club: https://view.flodesk.com/pages/62ef183685187de9a55039ed

What areas of your business are you an "expert" in, and which areas is it a-okay that you know "just enough"?  Let's get comfortable saying "I don't know yet" and then moving into a stage of growth or delegation. 

Using a "featured bouquet" method for sales and marketing can streamline your fresh product ordering AND beef up your bottom line! In this episode, Kelsey dives into two different approaches to implementing this sales method at your shop.  Plus shares three marketing tips to keep those sales moving. 

Curious about the Content Club? Follow this link to learn more - and grab your 3 free social media posts! > > > https://view.flodesk.com/pages/62e0944a03e5892a034940d6 

Every order that you deliver presents you with the best kind of audience - a captive one!! Are you doing everything you can to convert them into a buyer??  In this short episode Kelsey covers 6 different ways to encourage engagement from your flower recipients and turn them into repeat customers.

For the free templates of the inserts, click here: https://view.flodesk.com/pages/62db549287802ab6bcaf5fc8

For more information about the Content Club, email Kelsey at [email protected]

Let's get people in the door - or get eyes on our social media - and drive sales! 

Today we’ll be talking about 8 ways to increase foot traffic, specifically summer foot traffic, with the specific goal of increased cash flow. I’ll be sharing multiple ideas for events, promotions and sales to get people in your door or buzzing about your shop. 

Look ma, I'm using my business degree! :) I'm Kelsey Thompson, and I'm glad you're here. If you're listening, I'm guessing you want to grow your floral business. That's perfect, because I do to. I'm excited to share with you things I've learned and continue to learn about growing a successful floral business.  Got a topic you want covered? I'll tell you secret - if I don't know enough to confidently answer you and speak on it, I'll either research it to death or bring in an expert for us to learn from together. I'm looking forward to this floral journey with you! Email me at [email protected] with episode ideas or to be a guest on the podcast and share your story! 

Ok, there's actually no bears. But in this episode we're tackling some tough stuff. The floral industry (along with many others) has been fighting what feels like an uphill battle when it comes to price increases, shipment delays,  and shortages. What can we do to  soften the blows a bit and navigate this? Kelsey shares strategies for change and inventory management. 

Our best customer is our current one. What can we do to build brand loyalty and keep those best customers coming back? Kelsey shares 6 practical tips to spark inspiration for your own shops retention plan. 

Action Step: Choose one area of customer loyalty to focus on and set a goal and a deadline.  

The experience your customers have when they interact with your store is a pretty big deal. In this episode, we dig deeper into how you can provide a great in-store experience. Removing obstacles to purchasing increases your sales conversions . And increasing customer confidence with interactive information brings people in again and again. 

Action Step: Do a store audit by being your own customer. What can you level up in your space to make your customer's shopping experience better and more convenient? 

Marketing is an important part of any successful retail business. But why are we marketing?? There are 3 reasons, and they all start - and end- with our customers. 

1) To increase customers 
2) To increase the frequency of purchase 
3) To increase the amount of purchase

In this episode we take a broad level look at these three reasons and discover that the customers we already have are the most valuable! This kicks off a series on customer experience and retention.  What can your flower shop do to create loyal fans? We'll be exploring that in the next few episodes. 

Action Step: Conduct a customer survey. 
Follow this link to grab your FREE Google form template ----> https://www.facebook.com/PetalsAndProfit