The Retail Florist

Let's get social! Sales, that is. Your social platforms are a great place to move merchandise. Plus it gives your customers a sense of community and helps build brand awareness. Kelsey outlines 5 different formats for social media sales that you can implement in your shop. 

A low-key bonus episode where Kelsey shares the last 10 things on her Valentine's Day prep to-do list! Find the script link on the last episode, and see an example of her Bucket Pull list on Petals and Profit's Facebook or Instagram page :) 

This episode is a deep dive into the tools you'll need to prep your team to sell better this Valentine's Day. From menus to recipe cards to sales scripts, Kelsey gets specific on what helps her shop work - and sell - smarter. 

For a free copy of her sales script click here: https://view.flodesk.com/pages/63cc9502de520bd60dc334b5

For the accompanying video with visual aides of the menu and recipe card, head to: 
https://vimeo.com/791528872/9ae91449a0

How can the words that you use affect your customer interactions? A lot! In this bonus episode, Kelsey shares words and phrases you can use (or avoid) to serve your customers best and close that sale. It's a little bit psychology, a lotta bit positivity. 

1. Find their Motivation
2. Avoid "Can/Could" Statement
3. Ask Permission
4. Positive Reinforcement
5. Practice "Clienteling" 

In this third episode of our sales series, we've got our mindset prepped and know our products inside and out.... let's get selling! Kelsey outlines the SPIN (Situation, Problem, Implementation and Need Payoff) process for closing the sale, and how you can use the right questions at the right time to move your customer from "looking" to "purchasing" through easy conversation. 

Just like a boyscout, you gotta be prepared when it comes to making sales. This checklist will put your team in the best position for success. Planning, policy review, prep, product run-throughs and more. Plus Kelsey talks cross-selling, upselling and down-sells.  As always, real life examples and an action task are included! 

In the first of a series all focused on improving sale at your flower shop, Kelsey starts at the foundation of everything. Mindset. 
That and your initial customer interaction will start a "sale" off on the right foot. Kelsey shares her own greeting process and three mindset checks to run through: 

1. I am mentally ready to serve this customer my best
2. I am physically ready to serve this customer my best. 
3. I have gathered information about this customer to serve them best. 

We've all been there.... feeling drained or defeated. Especially if you've been short staffed or over-booked lately, you may be feeling burnt out. Here's five tips to avoid burn out in your floral business.  

Sarah LoBue AIFD joins us today to share some insights into the industry and how her business has evolved and grown. Sarah is a talented designer, mom, boss lady and TikTok aficionado. She's incredibly well-spoken, and you're going to love her personality and definitely want to give her a follow on her social media platforms.

Facebook: Main Street Florist & Gifts | Facebook
Instagram: Flowers + Plants + Home Decor (@mainstflorist)
TikTok: Main Street Florist (@mainstreetflorist) TikTok

P.S. We recorded this in my basement via Zoom so apologies for sound quality!    

Let's get to gettin' those reviews! Google reviews are important for your SEO and increasing consumer confidence in your products and brand. In this episode, Kelsey covers the importance and impact of Google reviews. Plus 6 ways to get more of them and a formula for responding to them. 

Websites mentioned in this episode:
Free link shortener site: bitly.com
Free QR code generator: www.qrcode-monkey.com
https://marketingkit.withgoogle.com/
www.petalsandprofits.com