The Retail Podcast - DeathGround | Marketing and Small Business Advice

The Retail Podcast - DeathGround | Marketing and Small Business Advice

By Mason on BusinessBusiness
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The Retail Podcast - DeathGround | Marketing and Small Business Advice episodes

  • Guerilla Marketing guide | £500 a month marketing budget | Small business Podcast
    The £500 a month Marketing Budget for a small business or startup. What you should spend your money on each month for marketing if you have £500 a month or less. For many businesses, big capital to outlay on marketing budgets, just isn't there. Whether your new business is a side hustle or a new company, a budget of £500 can really get you moving providing you commit the time to it and are willing to do the additional work. The audio of my recent YouTube video discusses how you can get your business growing month on month whatever your sector with a budget of just £500.
    39 min
  • The state of the High Street - Retail
    The state of commerce and in particular high street stores is constantly in the press. With a stream of interesting news over the Christmas period about retail, I talk about the state of the wider High Street and the future of big brand Halfords. Part of me is posting this simply to document its future collapse and a massive pat on the back on what will be another loss in the coming 12-18 months.
    22 min
  • Which social media platform should I use to promote my business | Small business podcast

     There is a common question asked in business circles with the ever growing presence of apps and social media platforms. What is it? It's 'which social media platform should I use to promote my business?' Today's episode is going to answer that for you. We have long struggled with every new social media site that begins, it means more content right? This episode will identify for you how to create enough content for all. Importantly, how you can streamline that content creation process.  

    Content is credibility is a fundamental philosophy that I follow. I urge others to consider it too. What does it mean? It's about the brand equity you get from observers when they see that you either talk sense or are so invested in your sector that they feel they can trust you when you speak. That brand equity is so valuable if your business is based on sales, or on any element of trust handover. If you are asking someone to give faith to you in your brand, then creating content is credibility. Make sense? Then check out today's podcast.

    Which social media platform should you use to promote your brand or business? All of them, and I will show you a quick management trick that helps you reach out to the widest audience in the simplest way.

    12 min
  • Pricing your products and how to do it
    This episode talks about how to price products for your online and offline shop.
    I discuss bias in power and buyers in need as well as undercutting pricing and loss leaders.
    pricing your products correctly is the difference between success and failure but also it's important to recognise the difference between price and value.
    we hope you find this podcast helpful to set your pricing and if you have any comments please send them to us on Instagram at the_mob show.
    pricing is affected by taxes in the UK the USA and Europe it's important to make sure that when you set your prices you consider future taxation because your customers won't want to pay more.
    20 min
  • How to get customers into an offline shop
    How to get customers into an offline shop. The power of indexes. If you are looking to drive more customers to your offline Bricks and mortar shop, then check out this first step.
    Marketing for offline shops starts online and I explain how, in this episode that I have reiterated before.
    7 min
  • Prison to profit, not another prison podcast.

    Tales from rock bottom up, dives back into why I am doing all this and how I came to be sat where I am now. 

    From my prison diary to learning about SEO. I don't intend to produce just another prison podcast, instead, I want to talk about the good that has come from my experiences, my life truly has been, prison to profit. If I can turn my life around, then you just hating your job is not a good enough reason to be sat on your hands letting the world go by. NB: This is not a podcast about ill-gotten gains and living off the fat of that. This is for everyone who has ever messed up in their life and just needed a little motivation to know they can restart again. Here's to absolutely anyone, who gets gee'd up a little and feels a bit more positive from this all. If you like this, please do me a solid and share on to at least one person; then save a dolphin.

    About the Show Host

    I'm Mason, I am a former resident of HMP Wandsworth and left prison with £49 in my back pocket. Since that time I have built businesses on the barebones, bootstrapping the whole way. It's my hobby to help others looking to do their own thing. We all have a story, mine just happens to be a prison diary.

    Read my business blog for SME Marketing Tip Guide over at Deathground Marketing

    26 min

About The Retail Podcast - DeathGround | Marketing and Small Business Advice

From the publisher's feed

Welcome to Deathground Marketing's Retail Podcast. The Mobshow.