The Retail Podcast - DeathGround | Marketing and Small Business Advice

The Retail Podcast - DeathGround | Marketing and Small Business Advice

By Mason on BusinessBusiness
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The Retail Podcast - DeathGround | Marketing and Small Business Advice episodes

  • My Top Business Quotes to Live By | How to be the best CEO / Leader
    The best business quotes to run your business and professional life by is a two part section on some tips that I follow to grow my own operations to where they are now. Having taken a £5000 startup with 1 store to 30 in around 5 years that has multi-million annual revenues, I have learnt a great deal along the way. Many valuable life lessons you pick up on the way, but having had an interest in professional development for some time has seen me pick up some winning quotes. This retail podcast episode is all about what those best business quotes are and how you can use them to great effect in your career or company today. Check out the podcast, and if you found it useful, please give us a rating, share it on and don't forget to subscribe. Thanks for listening to the MOB Show, follow us on Instagram and Twitter @the_mobshow
    43 min
  • SHOCKER - Can you sack a customer? | The Retail Podcast

    Can you sack a customer? Seems counter intuitive if you run a customer facing business, but sometimes, a customer is not a customer at all. On ridiculously rare occasions I have had to sack a customer. Or put another way, been firm, not bent over backwards and been prepared to take what they have to throw back at me. Why? Because I could commit more time and energy to those customers and team members who deserve it.

    If you want to find out what it means to sack a customer and what kind of circumstances it is okay to do it in, then take a listen. If you run a retail or sales business, then ask yourself whether your time is really being served by someone you dread dealing with. If it has a knock on negative impact on your wider business, or is costing so much time in labour costs, then what may seem like a customer on the outside, might actually be a loss maker in reality.

    Don't forget to like, subscribe and share to a friend. Thanks for listening and reach out to me @the_mobshow on Twitter and Instagram

    21 min
  • Recruitment | How to get your CVs answered | How to recruit better
    Do you go around in circles with poor recruitment choices? Do you struggle to find quality candidates? Maybe you're an applicant and wonder why no one picks up your CV and offers you an interview. Do you want to start getting job interviews more frequently? Inside this episode I talk about how to improve your recruitment issues and have a bunch of inside tips for those who want to be recruited better too. Growing your business, means growing your standards and growing the stature and job spec of the roles you have in your organisation. The same people who helped you grow your business to half a million per year, may not be the right people to take it to 5 million per year. NEWSFLASH - you might not be the right CEO for it too! So what do you do about that? You take the time to ensure that you aren't the smartest person in the room. Enjoy the podcast, please take the time to rate us, chuck us a comment and subscribe for new episodes. That's the MOBshow.
    22 min
  • The truth about getting ahead in business and life | Target Fixation | The MOB Show
    Want to know the truth about getting head in business or in your professional life? Target Fixation is one of the biggest self imposed barriers faced by so many wannabe entrepreneurs, actual entrepreneurs and professionals. If you want to know what I mean by target fixation and how to challenge yourself to achieve more in life, then check out this podcast. If you find the MOB Show podcast helpful for you in your business life or professional career, then head over to iTunes, chuck us a 5 star and share us on to a friend who could benefit too. I will never waste your time with sponsored ads running through the podcast, I simply want to share my experiences to help others avoid these common pitfalls. If you want to ask a question or get in touch with The MOB show, head over to Insta or Twitter @the_mobshow Or you can visit us online www.theMOBshow.com - The Retail Podcast Check out today's chat about Target Fixation, and becoming a better version of you to be around.
    21 min
  • The Truth about why your marketing is not converting online | Growth Hacks

    The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience.

    We often do marketing campaigns to grow our online and offline projects, but have you ever stopped to really consider why some campaigns work, while others don't?

    The truth is, different audiences, have a different perception of your brand. Some will have never even heard of you. Why does this matter? Well if you are asking people to visit your website and they have no experience of using it before, they may simply not know where the items they like are to be found. This is why we talk about enhancing UX in business and taking the time to test for it.

    If you are going to spend the time to market, you should spend the time to talk about what goes wrong too.

    If you want to find out more about The MOB show, and how to ask me any questions, check us out online at www.theMOBshow.com or visit us on Insta and Twitter @the_mobshow

    Mason on business, draws from his retail experience of growing a multi-million revenue vape shop business and dumps all those findings for you, for free to improve your game.

    Check out our online vape shop or CBD eliquid shop too.

    And that is the truth about why your marketing is not converting. Check out our updated Shopify blog structure with our recent post on the Voopoo Drag UK. October 2019 - podcast how to win at Google will explain more.

    16 min
  • Do you even business bro? | Ensure your business passes the 'bus test'

    If you were to get hit by a bus tomorrow, would your business still run without you? 

    Every person who starts out a business, does it for a reason. Be it for themselves, for their family, for their legacy. BUT, you'll never grow into a bigger business if you're still thinking like a smaller business.

    Outsource your skills, use who you have, give someone in your business the experience of doing something outside of their comfort zone to develop their skills and free up your time to work ON the business not IN the business. You may think you can't afford to pay another salary for somebody to do another role, but in the long term, you can't afford to NOT do that.

    In today's podcast I talk about the 'bus test'.. make sure your business passes.

    If you enjoyed this episode, check out our latest episode. 

    Insta/Twitter @the_mobshow Check us out online www.theMOBshow.com

    14 min
  • Patience is a virtue | Penny wise, pound foolish

    Patience is a virtue, for a reason. 

    We may live in a world where social media and society alludes us to believe that you need a fancy car or a fancy watch to prove your success.  But the reality is, if you worry about the short term things, you won't have a long term to worry about.  Do not underestimate what you can achieve from being patient. Do not be penny wise and pound foolish.  Thanks for listening in and please share this on to a friend if you know someone else who would value this. If you enjoyed this episode, be sure to check out our last episode. 

    IG / Twitter @the_mobshow

    www.themobshow.com

    13 min
  • SMS Marketing | IT'S BACK!!! | Growth Hacks
    SMS marketing. No it's not a replay of a podcast from 2001; we took a look at the unloved marketing medium, SMS.  Email marketing has it's place and it does work. BUT, its a crowded marketplace, and you aren't just competing for attention from competitors but also from other industries too.  Every so often I get a text from my phone provider reminding me I have nailed my data. I also get a text once in a blue moon from the Doctor's and from my Dentist. And that's about it. If you run an e-commerce or a retail  business that collects information relating to deliveries etc, using the email data because it costs less to send an email; is a bit of a 'stepping over a dollar for a nickel' strategy. This means, in order to save a few quid/dollars, you do something that yields less money. But email isn't free, you need to pay for mailchimp accounts and there is design time too. Then you send out the email, and you are sending it to someone's email inbox that has spam catchers. A text message, is a couple of sentences, creates a phone screen notification, doesn't target a medium with a spam net and it just costs you a couple of pence/cent per send. So to guarantee you reach more people's attention-o-meter, you have to pay a few quid up front. Spend a little more, get a whole lot more. We tested it this Friday and the results are covered in the podcast. For those vape fans who follow this podcast, the discount code is PAYDAY20. Check it out at Vape and Juice, the online vape shop. If you want to get in touch or DM me, follow me on IG or Twitter, @the_mobshow, or head over to www.themobshow.com
    11 min
  • What is Single Customer View | How to Boost your marketing | Growth Hacks

    What is single customer view? It's the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all platforms. This means, focusing on a customer as an individual and not a group.

    Why is this something worth paying attention to? It means higher marketing conversions, which means more sales.

    Having come back from a recent e-commerce event hosted by Qubit and Harrods Director of Customer Insights, I thought I should take the time to discuss how this understanding can improve your own efforts. 

    If you want to know why your marketing emails fail, then you should listen to today's show.

    Thanks for listening in and please share this on to a friend if you know someone else who would value this.

    IG / Twitter @the_mobshow

    www.themobshow.com

    16 min

About The Retail Podcast - DeathGround | Marketing and Small Business Advice

From the publisher's feed

Welcome to Deathground Marketing's Retail Podcast. The Mobshow.